Successful Independent Consulting

JUNE 19, 2017

For 10 years as an independent change strategy consultant, I used this tactic to win several projects. Many clients don’t understand the difference between change management work and the more complex change strategy work. Avoid leaving them with the client because it’s your intellectual property.

Intellectual Property 150

Intellectual Property Interviews Analysis Media 150

Chad Barr

JUNE 5, 2019

My definition of web presence is the confluence of your Strategy, Content and Marketing Initiatives. Implement effective marketing initiatives. Integrate with multiple media channels. Evaluate and evolve your digital empire, which is the manifestation of your intellectual property in various media formats and platforms.

Intellectual Property 52

Intellectual Property Media Engineering Leadership 52

Chad Barr

JULY 31, 2019

I’ve defined your web presence as the confluence of your strategy, content and marketing initiatives. Markets: Are you focusing on one vertical market or multiples? What new markets should you penetrate a year from now? And are there markets you should consider abandoning? Is Your Brand Protected?

Intellectual Property 52

Intellectual Property Media Exercises Productivity 52

Strategy+Business

OCTOBER 23, 2016

Today's marketer has more options to reach her target audience than ever before. This is the essence of the "marketer's dilemma." Strategy& conducted in-depth interviews with CMOs and senior marketing executives from a range of sectors.

Intellectual Property 28

Intellectual Property Marketing Advertising Media 28

Rod Burkert

MARCH 18, 2020

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. There is a new strategy gaining momentum: micro-influence. Think of this as compound marketing. You need your own copy ! These practices “travel well.”.

Strategy 52

Strategy Strategy Strategy& Intellectual Property 52

Chad Barr

JULY 31, 2011

Here is a partial list, from my new upcoming book, of five marketing master practices that I see quite often: 1. Leveraging your sites and technology to increase your credibility. 2. Incorporating the accelerant curve in your overall strategy of products creation. Then, nurture this connections and your community.

Intellectual Property 40

Intellectual Property Marketing Media Groups 40

Chad Barr

FEBRUARY 18, 2015

This week’s reflection point: I was just interviewed by Social Media and global influencer, Mitch Jackson. I enjoyed it immensely while answering Mitch’s provocative questions on life, business, cyber strategies and creating your global digital empire. New insights come up, which generate new intellectual property.

Interviews 52

Interviews Intellectual Property Media Strategy 52

Chad Barr

NOVEMBER 28, 2018

Whether you run a small services company or a large corporation, the puzzle pieces are the same: strategizing, marketing branding, socializing, publishing and monetizing. At The Chad Barr Group, we’ve got it down to a science: Strategizing: Strategy is the heart of web domination. So how do you put it all together?

Intellectual Property 52

Intellectual Property Marketing Strategy Strategy 52

Chad Barr

JULY 18, 2018

There are several key components to achieve such success and here are the top three: First, is your strategy : Which is the definition of how you paint success and create your future. Yet, one of the key challenges they share with me that they face is what are the components of an effective and successful web presence.

Intellectual Property 52

Intellectual Property Video Interviews Media 52

Management Consulted

OCTOBER 4, 2015

Analysis Group’s initial focus was on mergers and acquisitions before moving into other areas such as intellectual property and antitrust. In some ways, it feels like a boutique firm, whereas in others it feels like a pure strategy firm. Entertainment & Media. Intellectual Property. Practice Areas.

Analysis 100

Analysis Groups Interviews Culture 100

Tom Spencer

JULY 14, 2015

For most business owners, the dream is to one day expand beyond the original market. Before attempting to begin an overseas expansion, it might be wise to outline clear and realistic expectations about the new markets in question. This is a guest post from Archie Ward.

Intellectual Property 60

Intellectual Property Government Culture Marketing 60

MishTalk

DECEMBER 16, 2014

There is absolutely no way, anyone, anywhere, benefits from a news vacuum other than corrupt leaders and tiny media outlets that support corrupt leaders. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. I commented.

Government 68

Government Intellectual Property Advertising Media 68

Management Consulted

JANUARY 15, 2017

Today we highlight Kalypso, a young but emerging player in the consulting market. The firm does this by offering technology implementation services, as well as some tech advisory expertise and a little strategy work. Intellectual Property (IP) Management. With only 3 offices in a market as large as the U.S,

Interviews 100

Interviews Culture Case Interview Intellectual Property 100

Chad Barr

JANUARY 8, 2012

Here are the items to consider and assess: When asked to articulate what your strategy is? Your site is only one marketing component (out of many) to support your overall strategy. Answer the following questions: What is your strategy? Now that you have identified your strategy, start thinking about your tactics.

Intellectual Property 52

Intellectual Property eBook Video Media 52

Chad Barr

JANUARY 21, 2014

Your web presence is one of the key manifestations of your intellectual property (IP). They ALL impact our credibility and success. Many I meet struggle with how to leverage their books, referrals and networking events for increased success. How many corporate and consumer buyers have been turned off because of your web presence?

Intellectual Property 40

Intellectual Property Engineering Media Meeting 40

Chad Barr

AUGUST 6, 2014

It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. Publishing – This includes all aspects that present our intellectual property to the world. Once you do, go there!

Intellectual Property 40

Intellectual Property Media Groups Strategy 40

Harvard Business

JUNE 11, 2018

On the flip side, a strategic transaction can catapult a company into first-mover position, give a speed to market advantage over rivals, and potentially let a larger company run away with a new market. Sponsored by Accenture Strategy. Insight Center. Competing in the Future. How to make your company more nimble and responsive.

Intellectual Property 31

Intellectual Property How To Balance Sheet Emotional Intelligence 31

Chad Barr

SEPTEMBER 10, 2014

It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. Short-term revenue growth should be part of our ongoing strategy and not be used as a panic tactic. Focus more on being innovative than opportunistic.

Intellectual Property 40

Intellectual Property Case Study Case Studies Meeting 40

Management Consulted

JULY 3, 2016

Bates White has been a dominant market leader in asbestos litigation and valuation as well as in False Claims Act litigation. Bates White advises clients on case development and strategy, evaluating economic policies and changes with ease. Communication & Media. Intellectual Property. Practice Areas.

Interviews 140

Interviews Culture Consulting Case Interview 140

Management Consulted

OCTOBER 2, 2016

Specializing in economic, financial and market analysis, specifically for cases in litigation, Cornerstone Research touts itself as the one player major law firms turn to when navigating the obstacle course that is the American and European legal systems. Intellectual Property. Corporate Governance. Data Analytics. Real Estate.

Interviews 100

Interviews Research Culture Case Interview 100

Management Consulted

APRIL 11, 2016

In 2013, the New York office was established, providing a home base in one the most important finance and legal markets in the world. Intellectual property. The Brattle Group focuses on electric power, financial institutions, natural gas, petroleum, telecommunications and media, and transportation. Practice Areas.

Groups 100

Groups Interviews Culture Case Interview 100

Chad Barr

AUGUST 17, 2012

You should also export and merge your email database (outlook or such) and then upload all these contacts into an online email marketing program. Almost Permission Marketing – I know that some have made their fame promoting the Permission Marketing concept. Load them all into a database such as Excel.

How To 52

How To Intellectual Property Interviews Media 52

Harvard Business

OCTOBER 16, 2018

billion people, the Chinese consumer market is a tempting target for Western technology companies. The potential loss Apple would have sustained had it not caved and, in the view of many, compromised human rights interests , was huge — its access to the vast Chinese market for devices, as well as its manufacturing base there.

Ethics 28

Ethics Intellectual Property Government Data 28

Harvard Business

MAY 10, 2018

But China also has a huge domestic market for fake goods: many consumers who buy counterfeits do so deliberately, because they want to pay a lower price for goods that look expensive. Sponsored by Accenture Strategy. Chinese law does protect intellectual property, but only if a trademark is officially registered.

Intellectual Property 28

Intellectual Property Pharmaceuticals Government Accenture 28

Management Consulted

FEBRUARY 15, 2015

In the span of 9 years, the firm acquired more than 16 consulting companies in 5 different markets, including Australia, the United Kingdom, Asia, the United States and Latin America. Intellectual property. Intellectual Property. Intellectual Property. Strategy Consulting & Research.

Interviews 100

Interviews Culture Consulting Case Interview 100

Rod Burkert

MAY 8, 2019

Up to a point, it isn’t a bad strategy. – We can attract leads using automation tools created for email and social media. We can unzip the intellectual property we use in our 1:1 world and create valuable courses, toolkits, webinars, etc. A balanced practice needs 2 kinds of marketing. On to this week.

Intellectual Property 40

Intellectual Property Conference Productivity Ethics 40

Harvard Business

AUGUST 18, 2016

Over the past five years, Apple and Google have made significant moves in the automotive, healthcare, media, and smart home markets, among many others. Today, technology is just a standard part of corporate infrastructure, like operations or marketing. It’s not an industry in itself.

Industry 28

Industry Company Intellectual Property Information Technology 28

Harvard Business

DECEMBER 9, 2016

” Think of it as mass e-commerce for the black market (here’s a good primer ). Valuable corporate assets — from intellectual property to pirated software to stolen code bases and other digital products — appear for sale on these marketplaces more and more. And it isn’t a problem just for consumers.

Intellectual Property 28

Intellectual Property Engineering Software Data 28

Harvard Business

DECEMBER 29, 2016

The Marshall Plan, the Common Market, the European Union, the Maastricht Treaty, the Schengen agreements, the euro – for the past 70 years, these have been Europe’s best strategy to preserve peace. It’s what led to continent-wide wars at least every 30 years for the past 1,000 years.

Intellectual Property 38

Intellectual Property Policies Government Development 38

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

Consulting 167

Consulting Case Study Case Studies Media 167

Harvard Business

JULY 25, 2016

It is primarily the GC who must navigate complex and fast-changing law, regulation, litigation, public policy, politics, media and interest group pressures across the globe, often in a public, outward-facing role as negotiator, spokesman or representative.

Ethics 28

Ethics Financial Intellectual Property Analysis 28

Harvard Business

OCTOBER 10, 2016

While India is the fastest growing major economy in the world today, some foreign companies are still struggling to enter the market there. To enter the Indian market with more profitability, multinational companies would benefit by creative use of the country’s supply chain and the explosive growth of its online channel.

Marketing 28

Marketing Intellectual Property Sales Retail 28

Tsavo Neal

JULY 14, 2020

When most people hear “personal brand”, they think social media. But social media is fragile. When you post content to social media, it’s all but gone just a few days later. It helps with SEO and allows me to showcase much more than I can on social media alone. It’s where all meaningful action is taken. Just do it.

Resumes 190

Resumes Real Estate Productivity Video 190

Chad Barr

AUGUST 1, 2011

Developing a sound strategy is critical before success is achieved on the Internet. I often talk with prospective clients who ask me to further articulate and provide them with additional clarity as to what strategy is. A strategy is the framework that helps you identify where you are taking your company and what you want it to become.

Strategy 52

Strategy Strategy Strategy& Intellectual Property 52

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Chad Barr

SEPTEMBER 2, 2015

Some might say it’s a solid business strategy, a strong financial plan, or even a team of excellent people. While each of these components is important, the truth is that marketing trumps them all. That’s right: marketing. Far too many business owners ignore the significance of a powerful marketing strategy.

Intellectual Property 40

Intellectual Property Marketing Strategy Strategy 40

Harvard Business

FEBRUARY 9, 2018

They all pay taxes, report their finances, disclose significant shareholders, and comply with the full range of employment, health and safety, advertising, intellectual property, consumer protection and anti-competition laws, to name just a few. Europe’s strategy now seems to be little more than to hobble U.S.

Enterprise 28

Enterprise Intellectual Property Government Advertising 28