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Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Prudent Pedal

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. Prior to COVID-19, I have marketed through the Internet Gold Rush, Y2K, the dot-com bust, 9/11, The Great 2008 Recession, and any number of other “irrational” rushes.

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Strategic Pricing™ Profitability

Granite Leadership Strategies

It is in the Government’s best interest to encourage reasonable profits so that the viability of the market sources stays vibrant. By analyzing profit in a structured and informative manner for each bid, the company can determine what the range of profit ought to be using a simple tool like Weighted Guidelines from DD1547.

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Better Website Results with Consulting Services

Business Consulting Agency

Consultants leverage analytics tools such as Google Analytics, heatmaps, and user behavior tracking to monitor key metrics, track user interactions, and assess website performance. They provide actionable insights, performance reports, and data-driven recommendations to optimize website performance, marketing strategies, and user experiences.

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Servant Leadership: Principles, Popularity, and Payoff

Rick Conlow

Furthermore, companies may feel pressure to meet external expectations or standards, such as quarterly earnings targets or market share goals. Set goals and metrics: After your assessment, with an open mind review your strengths and weaknesse. It is important to also set goals and metrics for implementing servant leadership.

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Social Media Is Too Important to Be Left to the Marketing Department

Harvard Business

Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Here is a simple process from my book Social Media Strategy, Marketing, and Advertising in the Consumer Revolution.

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Podcast Advertising: Ultimate Guide to Podcast Ads [2024]

Buzzsprout

Podcasts are a versatile advertising channel that can work for anyone with a clear message and a strong marketing strategy (more on this later). Let's review the kinds of ads you can choose for your marketing campaign and the cost structure of each. Who can benefit from podcast advertising? Host-read ads v.

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Using Experiments to Launch New Products

Harvard Business

One simple and often overlooked way for larger companies to experiment is to randomize the introduction of new products across a set of markets. To answer those questions, Duncan and his team conducted an experiment, launching Express Pool in six large markets and then comparing metrics in the launch cities with those in others.