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Sales Acceleration is Possible, Even in a Pandemic

1 to 1

Against this backdrop, the sales cycle continue to get faster, meaning companies looking to prioritize sales acceleration have to be smart – and quick – when it comes to devising and implementing strategies to boost sales. Successful companies are increasingly focusing on digital sales.

Sales 26
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A Diehard Fanbase of Customers Help Create Sales Champions

1 to 1

This is true as true in sales as is it in sports – probably more so. Timothy Blank, a vice president at TTEC, recently spoke with Customer Strategist Journal Editor-in-Chief Elizabeth Glagowski about the crucial role practice plays in a sales team’s success. True-blue fans can also be a slam dunk when it comes to sales.

Sales 26
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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Optimizing these micro elements of marketing typically yields improvements in sales revenue and market share.

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How to Be an Effective Player-Coach at Work

LSA Global

The origin of the term player-coach refers to a member of a sports team who simultaneously holds both playing and coaching duties. Although the practice is mostly extinct in sports, many companies today expect their managers – especially their first-level managers – to be an effective player-coach at work.

How To 45
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COVID-19: Local vs. Global Optimization

CaseInterview.com

If the VP of sales maximizes sales without considering what the finance team needs for profitability, collections, or cash management, overall company performance suffers. In quasi-mathematical terms, the VP of sales tries to achieve a “local” optimization. You also see this phenomenon in team sports. No, Thanks!

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Block & Tackle Better And Hit Harder

Martinka Consulting

Regular readers know that I like to make analogies between sports and business. If you read the sports page (paper and screen) you know this. I hear it’s huge on sports talk radio, which I don’t listen to. Maybe it’s time to bring in a process expert to improve efficiencies.

Sports 40
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There Are Two Types of Performance — but Most Organizations Only Focus on One

Harvard Business

Precision made it easy for managers to oversee their employees. Every spot on every line was visible to managers. But Bernstein and his team observed that when managers were not watching, employees secretly developed and shared better ways of doing the work. These stats were reviewed by managers every week.

Metrics 33