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(Value Stream) Map Your Way to a Better Post-Covid Future

Markovitz Consulting

Value stream maps (VSMs) show both the material and the information flow in any kind of end-to-end process such as order to cash, or new product introduction. Here are three examples of how their maps have helped them see into their processes more clearly and make changes to become more efficient. What is value stream mapping?

Sales 147
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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

Products should be tested and optimized. These questions cannot be answered by copy testing, product testing, or other micro-testing methods. Business magazines and websites are abuzz with news about the value of marketing mix modeling as a way to help companies maximize their return on marketing investment (ROMI).

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7 Key Differences Between Managers and Leaders

Clarity Consultants

In a book excerpted in the Wall Street Journal , Alan Murray explains that while leadership and management often go hand-in-hand, today’s knowledge economy requires the inspiration and purpose-driven vision that can only come from true leaders, not just efficiency-focused managers. They like steady increases in productivity and profitability.

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Social media is good … newsletters are better … here are 8 reasons why

Rod Burkert

Social media can be incredibly efficient. We are not the customer; we are the product.) 4 – Email service providers don’t track our every move on the internet or target us with ads about products and services we Googled a day ago. #5 The full Guide is now available in PDF, and the print version will ship in early March.

Media 40
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When Selling, Ask Questions, Rank Your Prospects … and Listen!

Emerson Consulting Group

Asking questions is critical to succeeding in selling your product or service or your business in general. They want so much to tell a prospect everything they can possibly think of about their fabulous product or service that they refuse to let their prospect get a word in edgewise. Questions to Ask Yourself.

Sales 40
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How Large Food Retailers Can Help Solve the Food Waste Crisis

Harvard Business

According to the Guardian , approximately 45% of all fruits and vegetables, 35% of fish and seafood, 30% of cereals, and 20% of meat and dairy products are wasted by suppliers, retailers, and consumers every year. Advancements in automation and software capabilities have made inventory management scalable across more SKUs and product types.

Retail 28
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Ad blocking

Seth Godin Blog

The thing is, the FCC kept the ad part in check with TV, and paper costs did the same thing for magazines and newspapers. This reinforces the fundamental building blocks of growth today: The best marketing isn't advertising, it's a well-designed and remarkable product. More data isn't the point.