Consulting Success

FEBRUARY 8, 2018

In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. The Challenges of Productizing Your Business.

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Advertising Consulting Productivity eBook 116

Tsavo Neal

SEPTEMBER 21, 2017

These lead magnets are especially powerful for consultants because they position you as an expert in your industry. Consider your resources, your industry, and the investment required. Book/eBook. If you have written a book or eBook, you have an excellent lead magnet. 5-day mini-series or course.

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Consulting eBook Education Software 60

Tsavo Neal

OCTOBER 19, 2017

These lead magnets are especially powerful for consultants because they position you as an expert in your industry. Consider your resources, your industry, and the investment required. Book/eBook. If you have written a book or eBook, you have an excellent lead magnet. 5-day mini-series or course.

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Consulting eBook Education Resources 60

Harvard Business

APRIL 6, 2017

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” Could specialized social media handle these functions better than the dominant players? Siegler at G.V., million posts during that time.

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Seth Godin Blog

AUGUST 11, 2014

They create average, commodity products and expect that people will pay extra for them. Industry norms are an important signalling device, part of the way price tells a story, and a way that substitutes across categories often come into play. Industry norms become critical when we try to understand substitutes.

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eBook Industry Marketing Course 48

Consulting Matters

JANUARY 7, 2019

level, title, company size, industry, etc.) This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Bring business cards and eBooks/white papers if you have them. You still need to dial into your ideal client - their demographics (e.g., AND their psychographics (e.g.,

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Seth Godin Blog

OCTOBER 5, 2013

The market for ebooks, for example, ended up in Federal court because otherwise smart people in book publishing couldn''t get their arms around the idea that their marginal cost of an ebook delivered by Amazon was precisely zero. Big, established companies have traditionally had a difficult time understanding this concept.

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eBook Efficiency Insurance Insurance 46

Consulting Matters

JANUARY 7, 2019

level, title, company size, industry, etc.) This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Bring business cards and eBooks/white papers if you have them. You still need to dial into your ideal client - their demographics (e.g., AND their psychographics (e.g.,

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Consulting Strategy Strategy Strategy& 202

Consulting Success

FEBRUARY 8, 2018

In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. With productized, you do it the other way around. Tell me more about that. What do you mean?

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Harvard Business

NOVEMBER 8, 2016

This is different than social media marketing , where a brand engages many, aiming to increase overall brand awareness or promote a specific product or service by producing content that users will share with their network. As a result, they’re able to build relationships until prospects are ready to buy.

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B2B Sales Media Guidelines 70

MishTalk

JULY 10, 2014

Taxing eBooks as "unfair competition" against "real" books? No Competition" Laws "Unfair competition" laws should be called what they really are: "No competition" laws, complete with higher prices, poor service, and higher unemployment. What''s next? Outlawing Kindle? What about taxing those who use free solar energy instead of candles?

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Government eBook Retail Journal 77

Seth Godin Blog

MAY 13, 2015

The reason that ebook prices are less important than in many other industries is that the substitutes for Makers or In Search of Excellence are quite imperfect--if you want to know what that book said, the only way to really know is to read it.  But the thing is, I didn't need 'that' photo, I just needed 'a' photo.

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eBook Sales Industry Productivity 20

Harvard Business

JANUARY 25, 2017

It’s no longer possible to control everything about your product. Amazon plans its product launches on the assumption that the news will be leaked. In a similar way, companies that use the gravity model to compete can warp the marketspace , altering the dynamics of their industry. Imagine your industry as a galaxy.

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Strategy Strategy Strategy& Media 28

MishTalk

NOVEMBER 26, 2014

No country would have any tax advantage over any other country and all of the waste in time and effort and legal costs to maneuver taxes can be spent on research and more productive activities! Kindle, Nook, and other eBook readers come to mind. Right to Be Forgotten Now the EU is in on the Google Attack. Panel Says.

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Guidelines Research Government Engineering 75

Seth Godin Blog

APRIL 1, 2013

Essential reading about remarkable products and services. Seths most personal book, a look at the end of the industrial economy and what happens next. This afternoon, Amazon is going to announce the Kindle Zero, (screenshot) the first ebook reader that's free (to Prime members, of which there are millions). Purple Cow.

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eBook Marketing Course Retail 53

Melissa Agnes

FEBRUARY 10, 2015

Who would have thought that Sony would be targeted by (allegedly) North Korea on account of a Hollywood production? A data breach hack is a risk to any organization, no matter its size or industry. But it happened. And you don’t need to be a major brand or organization to have this risk threaten your very livelihood.

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Data Media eBook Insurance 72

Rod Burkert

NOVEMBER 13, 2018

Say they have the idea for you to create an industry newsletter. On Upwork , I found someone who will format your content into a 20-page ebook for just $100. When I needed to convert my videos from raw iPhone footage to finished YouTube productions, I thought about doing it myself. So let’s set the stage. In real life.

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How To Video eBook Development 40

Seth Godin Blog

MARCH 10, 2013

Essential reading about remarkable products and services. Seths most personal book, a look at the end of the industrial economy and what happens next. It's so easy to make an ebook and cram it with videos, or to turn your how-to guide into something that looks slick on an iPad. The Book Depository (Free Worldwide Delivery).

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eBook Video Marketing How To 41

1 to 1

DECEMBER 13, 2021

Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. Renewing your CX vows begins with the basics. The post 6 ways to renew (and stick to!)

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Metrics Tools Case Interview Strategy 26

Seth Godin Blog

MARCH 25, 2013

Essential reading about remarkable products and services. Seths most personal book, a look at the end of the industrial economy and what happens next. The myth of ebooks is that now that anyone can publish, enormous numbers of people will use this new platform to create countless numbers of new classics. CEO READ (Bulk Orders).

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eBook Talent System Marketing 48

MishTalk

OCTOBER 27, 2015

"The question of whether or not Bitcoin should be subject to VAT is a simple one – if it is considered a currency it shouldn't be subject to VAT and if it is considered a product it should be. It is an exchangeable product – but a product none-the-less – and for that reason I am surprised by the ECJ's ruling.

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Government eBook System Banking 28

Seth Godin Blog

MARCH 21, 2013

Essential reading about remarkable products and services. Seths most personal book, a look at the end of the industrial economy and what happens next. in my case, the free videos, various ebooks and printed things I've done over the years. The Book Depository (Free Worldwide Delivery). CEO READ (Bulk Orders). Purple Cow.

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eBook Marketing Advertising Retail 49

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Writing a short eBook. Selling productized consulting. Commenting on popular blog articles in your industry. Jon Jantsch, Duct Tape Marketing. ?

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Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Your expertise is no different. Source: Media Post.

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B2B Marketing Consulting Advertising 60

Buzzsprout

JULY 13, 2023

Sponsorships and Brand Deals A sponsorship is a partnership between a podcaster and a brand that wants to promote their product or service to the podcaster's audience. Are there products or services you’d recommend to your audience? In the industry, this is called an “air check.” Buzzsprout Ads pay $14 CPM.

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Strategy Strategy Strategy& How To 52

Tom Spencer

OCTOBER 7, 2017

A regular job in the industry you love is a great place to start a career, but it can take years of making the tea, making connections, and accumulating experience before you find that your daily work is truly satisfying your needs.

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Small Business eBook How To Energy 60

Harvard Business

APRIL 20, 2016

In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. Every time you click on one of those click-bait headlines, you’re feeding the bears.

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Marketing Media Advertising eBook 28

Seth Godin Blog

APRIL 20, 2013

Essential reading about remarkable products and services. Seths most personal book, a look at the end of the industrial economy and what happens next. If a company is organizing to create music on MP3 or ebooks, it makes no sense to steal the organization of the past labels and publishers. CEO READ (Bulk Orders). Purple Cow.

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Media eBook Marketing Examples 43

Harvard Business

MAY 26, 2016

Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. Publishing blog posts, videos, podcasts, ebooks, infographics, and more.

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