Consulting Matters

JANUARY 7, 2019

level, title, company size, industry, etc.) This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Bring business cards and eBooks/white papers if you have them. You still need to dial into your ideal client - their demographics (e.g., AND their psychographics (e.g.,

Consulting 224

Consulting Strategy Strategy Strategy& 224

Consulting Matters

JANUARY 7, 2019

level, title, company size, industry, etc.) This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Bring business cards and eBooks/white papers if you have them. You still need to dial into your ideal client - their demographics (e.g., AND their psychographics (e.g.,

Consulting 202

Consulting Strategy Strategy Strategy& 202

Consulting Success

FEBRUARY 8, 2018

In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. I fumbled my way through that too. It’s not so much a divide but it was more of a divide back then.

Consulting 121

Consulting Productivity Advertising Training 121

Harvard Business

APRIL 6, 2017

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” Could specialized social media handle these functions better than the dominant players? Siegler at G.V., million posts during that time.

Media 35

Media Metrics eBook Software 35

Harvard Business

NOVEMBER 8, 2016

This is different than social media marketing , where a brand engages many, aiming to increase overall brand awareness or promote a specific product or service by producing content that users will share with their network. As a result, they’re able to build relationships until prospects are ready to buy.

B2B 64

B2B Sales Media Guidelines 64

Rod Burkert

NOVEMBER 13, 2018

The most persistent hurdle (excuse) to practice development success that I hear is, “I don’t know how to do that.” Someone advises you to take a specific practice development action. Say they have the idea for you to create an industry newsletter. Sure, you can go it alone. But why would you want to? On to this week.

How To 40

How To Video eBook Development 40

1 to 1

DECEMBER 13, 2021

Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. The trick to developing a successful transformation strategy is creating plans for both design and orchestration.

Metrics 26

Metrics Tools Case Interview Strategy 26

MishTalk

OCTOBER 27, 2015

"The question of whether or not Bitcoin should be subject to VAT is a simple one – if it is considered a currency it shouldn't be subject to VAT and if it is considered a product it should be. It is an exchangeable product – but a product none-the-less – and for that reason I am surprised by the ECJ's ruling.

Government 28

Government eBook System Banking 28

Seth Godin Blog

MARCH 21, 2013

Essential reading about remarkable products and services. Seths most personal book, a look at the end of the industrial economy and what happens next. Two things are going to change as you develop a backlist: --You’re going to become a lot more aware of the posterity of the work you do. CEO READ (Bulk Orders). Purple Cow.

eBook 48

eBook Marketing Advertising Retail 48

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Writing a short eBook. Selling productized consulting. Commenting on popular blog articles in your industry. Jon Jantsch, Duct Tape Marketing. ?

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

81% of management consulting firms list attracting & developing new business as their #1 challenge. Tweet this “Attract & develop new business” is a fancy way of turning leads into paying clients. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers.

B2B 60

B2B Marketing Consulting Advertising 60

Buzzsprout

JULY 13, 2023

Sponsorships and Brand Deals A sponsorship is a partnership between a podcaster and a brand that wants to promote their product or service to the podcaster's audience. Are there products or services you’d recommend to your audience? In the industry, this is called an “air check.” Buzzsprout Ads pay $14 CPM.

Strategy 52

Strategy Strategy Strategy& How To 52

Tom Spencer

OCTOBER 7, 2017

A regular job in the industry you love is a great place to start a career, but it can take years of making the tea, making connections, and accumulating experience before you find that your daily work is truly satisfying your needs.

Small Business 60

Small Business eBook How To Energy 60

Harvard Business

APRIL 20, 2016

In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. Every time you click on one of those click-bait headlines, you’re feeding the bears.

Marketing 28

Marketing Media Advertising eBook 28