Harvard Business

APRIL 6, 2017

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” Technologists often discuss the problem of “ vanity metrics.” Siegler at G.V., million posts during that time.

Media 35

Media Metrics eBook Software 35

1 to 1

DECEMBER 13, 2021

Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. 3 questions to ask during this step: What metrics will you use to benchmark and improve the customer experience?

Metrics 26

Metrics Tools Case Interview Strategy 26

Harvard Business

NOVEMBER 8, 2016

This is different than social media marketing , where a brand engages many, aiming to increase overall brand awareness or promote a specific product or service by producing content that users will share with their network. As a result, they’re able to build relationships until prospects are ready to buy.

B2B 64

B2B Sales Media Guidelines 64

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Writing a short eBook. Selling productized consulting. Commenting on popular blog articles in your industry. Jon Jantsch, Duct Tape Marketing. ?

Consulting 68

Consulting Advertising Case Interview Conference 68