Tsavo Neal

SEPTEMBER 21, 2017

This is why email marketing has an average of over 3000% ROI. These lead magnets are especially powerful for consultants because they position you as an expert in your industry. Consider your resources, your industry, and the investment required. Book/eBook. An email list allows you to build relationships at scale.

Consulting 60

Consulting eBook Education Software 60

Harvard Business

APRIL 6, 2017

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” Could specialized social media handle these functions better than the dominant players? Siegler at G.V., million posts during that time.

Media 36

Media Metrics eBook Software 36

Tsavo Neal

OCTOBER 19, 2017

This is why email marketing has an average of over 3000% ROI. These lead magnets are especially powerful for consultants because they position you as an expert in your industry. Consider your resources, your industry, and the investment required. Book/eBook. An email list allows you to build relationships at scale.

Consulting 60

Consulting eBook Education Resources 60

1 to 1

DECEMBER 13, 2021

Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. Renewing your CX vows begins with the basics. There are many ways to begin measuring your CX program.

Metrics 26

Metrics Tools Case Interview Strategy 26

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Writing a short eBook. Selling productized consulting. ROI calculator. Commenting on popular blog articles in your industry. Case studies.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Your expertise is no different. Source: Media Post.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

APRIL 20, 2016

In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. Every time you click on one of those click-bait headlines, you’re feeding the bears.

Marketing 28

Marketing Media Advertising eBook 28