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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

From a strategy perspective, the approaches are well-structured and remind me of timeless, Michael Porter-esque classics. If you started with the “who” dimension, you might start with a marketing segmentation strategy that is focused on middle-class families in a metro area. Ott, CEO and founder of Exponential Edge Inc.

Marketing 256
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3 Tactics for Accelerating Company Performance Despite an Economic Downturn

Organizational Talent Consulting

Reactive workforce reductions, burn-the-furniture cost-cutting, and spray-and-pray strategies out of desperation have historically led to considerable losses. Implementation typically involves experimentation, analyzing the existing strategies, and creative experiential learning exercises. It is easy to find out what doesn't work.

Company 52
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Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business

Even my hometown can’t get our products right , Cameron thought as he chased Graham over to the playground. Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “Higher! “Good idea.

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Make Social Media Your Secret Weapon: 4 Tips to Develop Your Personal Brand Online

Comatch

With the right strategies and tactics, you can make social media work for you and take your personal brand to new heights. 2) Define an effective content strategy Content is king, but an effective content strategy is essential to logically structure your content and develop your personal brand over time.

Media 52
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Million Dollar Web Presence Action Plan

Chad Barr

This week’s reflection point: Here is a pragmatic action plan to help you generate million dollars of additional revenues: Publish pithy and provocative content in various formats such as: blog posts, newsletters, articles, podcasts and videos. Solicit testimonials and referrals and develop case studies.

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What’s Your Developmental Path? – Part 3

Chad Barr

Are you focusing on more strategies than operational thinking? What are the ones you provide with your product and service offerings? How inspirational are your case studies? Why not share an amazing story, preferably on video, of how profound of an impact your clients have achieved with your help?

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Top 10 Reasons your Sales Reps Struggle with Social Selling

LSA Global

80% more productive. From a social selling perspective, clear buyer types and personas help determine the content production plan, define what clients are searching for online, and provide a framework for deciding the types of additional filters to use when developing Boolean logic search strings for prospecting on LinkedIn.

Sales 36