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How to Write a Great Sales Letter

The Fearless Marketer

Directing your prospect to online information about your services (what I call a Sales Letter). Having a selling conversation with your prospect (what I call a Strategy Session). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Let me count the reasons….

Sales 63
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Top Trends in US Business Startups

Business Consulting Agency

E-commerce and Online Retail : Facts : E-commerce continues its rapid growth, accounting for a significant portion of retail sales. In 2021, US e-commerce sales surged to $933.3 Statistics : The US Census Bureau reports that online sales constituted 16.1% billion by 2028, indicating significant growth prospects. billion in 2021.

Trends 52
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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Designing an optimal channel distribution strategy (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more. To understand the target customers on this level, methods such as focus groups, surveys, interviews, and case studies can be successful.

Apparel 103
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The Deep Flaw in MBB Strategic Planning

CaseInterview.com

As you might know, Motorola eventually dominated the pre-smartphone mobile phone market with close to $10 billion in annual sales. A similar bias exists within corporations as well as most white-collar professionals (especially the well-educated ones). This would be a textbook strategy created by McKinsey, Bain or BCG.

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A Great Partner is Worth More Than Money

Martinka Consulting

case study) is about a potential buy-sell deal for a small business but it could easily be about getting a new job, securing a new customer or a personal relationship. In this case the seller’s top concern was the employees. What’s most important in a transaction, or just life in general? The following story (i.e.

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30 Best Consultant Websites & Why They Have Them (2022)

Tsavo Neal

For me, I can pick up the phone and my sales process from that point onwards is about qualification and some negotiation, but you’ve got to start with lead generation. I get a lot of people coming to my site for basic process education. In fact, my website is my secret 24/7 sales agent. My site has a lot of videos.

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How to Differentiate Your Consulting Business: Does Your Firm Have Pink Hair?

Tsavo Neal

After attending a marketing seminar about the massive benefits of differentiating, Andrew gives himself 4 weeks to come up with a strategy for differentiating their consulting firm, Di Angelo Braun Consulting. “The role of our thought leadership is to educate, not to persuade. SOURCE: Beyond Referrals.