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Simple Strategies to Create a High-Converting Website with Marty Greif

Consulting Matters

Way too many consultants and coaches mistakenly believe that their website is nothing more than an online brochure or resume. My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.”

Strategy 156
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Simple Strategies to Create a High-Converting Website with Marty Greif

Consulting Matters

Way too many consultants and coaches mistakenly believe that their website is nothing more than an online brochure or resume. My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.”

Strategy 156
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Amplify Your Brand Image by Writing Books with Roberta Matuson

Consulting Matters

I have witnessed her remarkable journey from a start-up consulting business owner to an established expert with five published books and author of articles featured in Fast company, the Wall Street Journal, the New York Times, Forbes. And most importantly, we could all learn a thing or two from Roberta's new book, "Can We Talk?"

Talent 156
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Business Book Review: Boston Consulting Group On Strategy

Management Consulted

Welcome to yet another opportunity to gain valuable insights from a book review, written by Preeti Vemu, MC intern, MC events organizer extraordinary, and an ex-Deloitte consultant. In this book, you will find more articles than you can stomach – awesome articles capturing key insights from the 1960s and moving forward to 2005.

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What Are The Best Management Consulting Books?

Steve Shu Consulting

There are four books that I recommend as core to the generic practice of consulting. Process Consultation by Edgar Schein (dry read). Flawless Consulting by Peter Block (optional and highly recommended for those coming from engineering versus consulting backgrounds). These are: The McKinsey Way by Ethan Rasiel.

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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. The Why/What/How/Who marketing segmentation pecking order).

Marketing 256
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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202