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MARCH 24, 2014

Today I head to Salt Lake City, Utah, for Adobe''s annual Digital Marketing Summit. Last year was my first Summit and I look forward to attending again this year, as it is one of the rare events in which attendees can see first-hand how quantifiable marketing results maximize a company''s marketing ROI.

Marketing 43

Marketing ROI Media Strategy 43

Successful Independent Consulting

JULY 31, 2017

My blog post about knowing your niche can help with this. Over the years I have become quite good at creating custom implementation strategies and practical plans to drive user adoption of new systems, tools, processes, and software. We are problem solvers who like to help people, so approach business development with this in mind.

Development 244

Development ROI Software Sales 244

Asamby Consulting

MAY 12, 2022

Read in this blog post what the best time is to bring this position in. Check out our blog post on the difference between the two profiles here. You can also make them responsible for marketing and sales. The only thing that's out of scope by default is strategy. There's a positive ROI to bringing on this role.

ROI 52

ROI Operations Financial Leadership 52

Prudent Pedal

MARCH 27, 2020

Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. I hope to complete The Practice Leader’s Guide to Growth and The Prudent Firm’s Guide to Transforming Professional Service Marketing. More good stuff.

Journal 72

Journal Video Marketing ROI 72

Harvard Business

JANUARY 2, 2018

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. Social was an add-on to existing plans — another outlet to deliver the marketing message.

Media 45

Media ROI Company Metrics 45

The Consultants Peer Group

DECEMBER 18, 2023

There will be ample opportunity to address/present what you do (IT, HR, OD, Strategy, Marketing, etc.), Michael Porter would likely suggest that this is a losing strategy, especially for professional services. The ROI on your membership fees, especially as used in the proposal stage, is fairly straightforward and positive.

Ethics 52

Ethics Intellectual Property Consulting ROI 52

LSA Global

DECEMBER 4, 2020

Successful organizations have learned how to design the right L&D strategy. 4 Factors to Design the Right L&D Strategy for Your Company Because of the competitive war for talent, people expect to be invested in and developed. We know that the same is true with training strategies.

Strategy 28

Strategy Strategy Strategy& Company 28

Asamby Consulting

OCTOBER 24, 2022

This blog post gives you the comprehensive answer: Why compensation is important How to structure your fixed salary components What options for variable pay are there How to pick the right perks and benefits What allowances are and what to pay them for What long-term incentives are out there How strategy and finance influence compensation Let's go!

ROI 40

ROI Tools Travel Sales 40

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 34

B2B Education Media B2C 34

Rod Burkert

OCTOBER 31, 2018

I hope you found our last conversation about LinkedIn ROI to be useful. And if you’re new to the blog, welcome aboard. I think it’s time to recognize – if you haven’t already – that BVFLS is a mature market. Then develop the annual goals, quarterly strategies, and monthly tactics you need to meet (or exceed) to get there.

ROI 40

ROI Energy Conference Industry 40

Asamby Consulting

JANUARY 6, 2022

In this blog post, we will explain the recruitment process, how and where you can find the talents, and how to keep track of the ROI. Proactively Build a Talent Pool A proactive recruitment strategy is actively seeking candidates that may be suitable for roles within the company even when there are no roles to fill.

Recruiting 52

Recruiting Recruitment How To Advertising 52

Tsavo Neal

OCTOBER 31, 2017

Rather than focusing on specific tactics or strategies, in this book, Michael’s guides you through the most important factor in your consulting business — your mindset. It’s holding you back from marketing, selling, and increasing your fees effectively. You are costing yourself. It always does.

Consulting 60

Consulting Sales ROI Marketing 60

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Hinge Marketing does this to perfection on their website.

Consulting 60

Consulting eBook Education Software 60

Consultant Ninja

JUNE 13, 2009

Ive chosen to share this blog with some friends and co-workers over the past year. In the Strat field this is less evident, but people are beginning to question how much value newly minted mba's and grads with liberal arts degrees can really add to the corporate strategy of an engineering firm. Great blog. Thanks David.

Consulting 100

Consulting Management Oliver Wyman Airlines 100

Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Hinge Marketing does this to perfection on their website.

Consulting 60

Consulting eBook Education Resources 60

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

B2B 60

B2B Marketing Consulting Advertising 60

Consulting Matters

JANUARY 9, 2020

In this blog post I want to help you understand the difference between the two so that you can you know which one is right for you AND set yourself up for success. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI.

Consulting 288

Consulting Leadership ROI Travel 288

Tsavo Neal

JULY 31, 2020

If you can generate a 10x ROI for your client, you can charge far more than $1500. And I imagine there will be a third pile: people who not only have a website but have a blog. LinkedIn is where you can freely market yourself and write to get found by your potential clients so you can eventually connect with them.

Resumes 15

Resumes B2B ROI Talent 15

Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.

Marketing 39

Marketing Case Study Case Studies Sales 39

Epicflow

JULY 20, 2022

Will the delivered product/services be in demand on the market? Is it possible to get the expected ROI given the existing constraints and possible risks? Market feasibility. Read our blog post to learn more about data-driven project management. . Will the project outcome be aligned with a company’s business objectives?

Study 59

Study Management Resources Analysis 59

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

ConsultX

MARCH 1, 2022

Keep reading this blog to find out more about ConsultX’s Profit Leakage Calculator. Why is it so effective at communicating to Business Owners Here are seven strategies that we’ve tested and proven to get and keep ideal clients – ones that stay on for the long term. What is Profit Leakage? David Thexton, Founder of ConsultX.

Cash Flow 52

Cash Flow ROI Operations Analysis 52

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Marketing 28

Marketing Media Advertising eBook 28

Harvard Business

SEPTEMBER 25, 2018

But when it comes to marketing, much of the attention gets focused on social media, which — while popular and highly visible — has a conversion rate less than half that of email marketing (4.29% vs. 1.81%), according to a recent analysis. With returns like that, the question is clear: How can we build our email lists?

How To 28

How To Interviews ROI Fashion 28

Kates Kesler

JUNE 11, 2014

The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward?

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

SkillQuo

MAY 1, 2018

When companies used to focus on gaining or maintaining market share slowly with three to five year plans. This pace of work, while helpful for strategies that will take three to five years to materialize, tends to lag behind changing landscape of what consumers demand and companies need in today’s world.

Consulting 65

Consulting Management Agile McKinsey 65