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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client.

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Tailoring the ISO 20700 Checklist to Your Consulting Projects

Effective Managers

In this blog, we delve into how you can customize the ISO 20700 checklist to enhance the effectiveness and relevance of your consulting projects, demonstrating its versatility and applicability across various scenarios. The ISO 20700 checklist, a pivotal tool for consultants, is designed with this flexibility in mind. Initiating Phase.

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How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

Why you need to develop intellectual property through content development. Related Blog, Video or Podcast Episode: Amplify Your Brand Image by Writing Books with Roberta Matuson (Ep22). In this episode, you'll hear: How being yourself gives you the freedom to create a business that aligns with your strengths.

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13 Ways to Promote Your Podcasts

Chad Barr

Blog – Post the podcast file to your blog and make it available for streaming online as well as enable visitors to subscribe to the channel and various hostig services. Newsletter – Promote it in your newsletter and link to your blog. Repurpose – You probably already have great older hidden treasure hidden on your site.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

it's one thing to have a repository of intellectual property (IP). These types of resources include articles, blog posts and podcasts. These could include a mentoring program, coaching engagement, training program development, assessment project, consulting assignment. You may already have some of these on your website.

Marketing 202
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Firing on all 4 pillars: How to excel at BVFLS practice development

Rod Burkert

I’ve been spreading the gospel about BVFLS practice development since 2013. Five years (10,000 hours) into it, I finally developed my own framework that can be used to close the gap between the practice you have and the practice you want. Let me know if this model resonates and helps with your practice development efforts.

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What Writers Can Do About Intended Plagiarism, Part 3

Johanna Rothman

You're not talking about someone scraping your blog for your posts. That information is my intellectual property. When someone steals that property, that act is theft. Some people think that digital intellectual property is different from real property. Digital property is real property.