article thumbnail

Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. All of us consultants can do the same. Writing alternatives: Blog posts.

article thumbnail

From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tailoring the ISO 20700 Checklist to Your Consulting Projects

Effective Managers

In the dynamic world of management consulting, the ability to adapt and customize tools to the unique demands of each project is crucial. The ISO 20700 checklist, a pivotal tool for consultants, is designed with this flexibility in mind. Adapting to Industry Specifications Different industries have unique challenges and requirements.

article thumbnail

How to Increase Your Consulting Sales By Embracing the Consulting & Sales Balance with Anthony Iannarino – Episode 1

Consulting Success

As creators of value, consultants have the opportunity to make businesses more beneficial, to make a real contribution, and to help people grow. Between consulting, writing, sales, and running a staffing firm, Anthony has proven that he is on a mission to serve and to help people achieve better business results than they could otherwise.

Sales 131
article thumbnail

Five Ways to Raise your Game in Consulting - Part 4

The Consultants Peer Group

Overview: The previous blog on the Consulting Competence Framework identifies those skills and experiences that separate a professional consultant from the thousands of other consultants in the US today. There is an additional level of differentiation – an attestation of your professional behavior. legality 1.4

article thumbnail

5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is essential for consultants because we are in the knowledge business. it's one thing to have a repository of intellectual property (IP). Therefore, you need to set up your content in what I am calling your "Consultant Content Marketing Funnel.". We don't sell a tangible product or service.

Marketing 202
article thumbnail

How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. Flash forward to today - his consulting business helps clients create the future and not just respond! Why you need to develop intellectual property through content development.