Consulting Matters

FEBRUARY 13, 2020

This is what I want to start to unpack for you in this article. A carpenter may have a hammer, screwdriver and drill and perhaps the best ones on the market. They are interested in case studies only to a point. You need to dial into them otherwise you will be vague in your marketing and a confused mind never buys.

Methodologies 207

Methodologies How To Tools Case Interview 207

Kai Davis

NOVEMBER 15, 2018

When you’re a Consulting Niche Celebrity you’ve built up an amazing amount of proof that shows that you, your business, and your services are trusted, respected, and valued by clients in your target market to solve problems. You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target.

Consulting 40

Consulting Case Interview Case Study Case Studies 40

Kai Davis

NOVEMBER 15, 2018

When you’re a Consulting Niche Celebrity you’ve built up an amazing amount of proof that shows that you, your business, and your services are trusted, respected, and valued by clients in your target market to solve problems. You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target.

Consulting 40

Consulting Case Interview Case Study Case Studies 40

Kai Davis

DECEMBER 13, 2022

Put another way, you want to make sure your marketing (e.g., email marketing, outreach emails, website language), uses “you” focused language, not “I” focused language. This rule applies no matter if you’re promoting your services as a consultant, pitching a guest article or interview, or promoting yourself.

Case Interview 52

Case Interview Case Study Case Studies Examples 52

Successful Independent Consulting

SEPTEMBER 13, 2018

The easy way to create a simple, yet professional website I know consultants who have spent weeks and piles of money creating a fancy website with video, graphics, and custom photography. People read a few articles in Entrepreneur or Inc. Magazine and they think they’re digital marketing experts. If you don’t, keep reading!

Consulting 236

Consulting Case Interview Engineering Industry 236

Harvard Business

MAY 5, 2016

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. And given the budgeting process in most city halls, it was far easier to go to market with only one type of product. Let’s do a video call.

Case Study 28

Case Study Case Studies Study Sales 28

Comatch

APRIL 3, 2023

Dark social describes the areas that are difficult to track with marketing attribution technology. If a customer buys from you, is it really possible to accurately measure the influence of your marketing campaigns on their purchase? If someone comments on your content, make sure you take the time to engage with them.

Media 52

Media B2B Development Sales 52

Tsavo Neal

NOVEMBER 16, 2017

Social proof is one of the most critical elements of marketing and sales. For consultants, it’s the most important piece of your marketing puzzle. By the end of this article, you will… Understand why social proof is important for helping you attract and develop new business. Video is even better.

Consulting 60

Consulting How To Case Study Case Studies 60

Tsavo Neal

MARCH 20, 2019

If you’re reading this article, you’re asking yourself this question. In this article, I’ll take you through the exact questions — and steps — I would ask a consultant whose befuddled why they aren’t getting any clients with their website. Marketing is what gets you these conversations. But it’s the wrong question.

Consulting 101

Consulting Marketing Sales Tools 101

CaseInterview.com

NOVEMBER 13, 2019

So I decided to prepare for the business case assignment this time. I watched the videos first and found them amazing! I also showed them my analytical thinking by creating frameworks based on certain "case studies" given in the interview process (think--asynchronous case interviews ).

Case Interview 45

Case Interview Interviews Consulting Cover Letters 45

LSA Global

APRIL 10, 2020

Successful digital sellers have a purposeful LinkedIn profile that uses customer-centric messaging, consistently leverage digital valuable assets such as videos, case studies, research reports, articles, testimonials, and podcasts, and establish a regular sales cadence to engage modern buyers and to initiate more meaningful sales conversations.

Sales 36

Sales B2B Metrics Case Study 36

Tsavo Neal

AUGUST 24, 2017

Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility. Winning New Clients Through Your Case Studies.

Case Study 60

Case Study Case Studies Study Consulting 60

CaseInterview.com

APRIL 13, 2019

10 years, one of the most common questions I am asked is how much time is needed to prepare for a case interview and how to prepare when you don’t have much time. I want to address in this article the 2 nd question of how to prepare for a case interview when you don’t have much time. and new market segment /. available?

Case Interview 40

Case Interview Interviews Video Case Study 40

Kai Davis

JULY 25, 2017

Referrals can get you direct introductions to other potential customers in your market. Those are two of the referral systems described in the video training program “Referral Systems” available here for $77: [link] ). at companies that use content in some capacity (articles, case studies, emails, etc.).

Case Study 40

Case Study Case Studies System Company 40

Management Consulted

JUNE 7, 2015

Beyond our experience at the firms themselves, which we’ve incorporated into our MC-specific scoring guide, we do have 550+ case studies in our Case Bank from firms and consulting clubs across the country – and we’ve used these scoring charts on all of them. Further Reading on Case Interviews.

Case Interview 100

Case Interview Interviews System Case Study 100

Chad Barr

MAY 9, 2011

Are there many testimonials from your clients discussing the successes you have helped generate for them in the form of written, audios and videos? Does your site show the results you have generated for your clients, listed as bullet points and are substantiated with testimonials and case studies?

Intellectual Property 40

Intellectual Property Case Study Case Studies Video 40

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. If you’re not a consultant but you’re interested in websites for individuals, check out my article on the best personal websites ).

Consulting 167

Consulting Case Study Case Studies Media 167

The Clever Consultant

JUNE 17, 2013

When done right, case studies are valuable marketing tools. We see quite a few case studies that don’t do any of these things. Next time you want to create a good case study – one that gets read and gets results – keep these tips in mind: Tell the Right Story. Approach It Like an Article.

Case Study 114

Case Study Case Studies Study Financial 114

Management Consulted

JANUARY 18, 2015

1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Marketing & Sales. Each company faces substantial challenges in the every evolving face of marketing due to consumer trends and industry dynamics. Kearney inspiring Vision 2020 video here. Online Store.

Interviews 100

Interviews Culture Case Interview McKinsey 100

Consulting Success

FEBRUARY 8, 2018

Being in such a small market where I don’t have a client or even a potential client within hundreds of miles of me, initially when I was a consultant, I couldn’t see anybody within hundreds of miles that would hire me. Once you successfully define your space, to me there are two core elements, discipline and market.

Consulting 116

Consulting Productivity Advertising Training 116

Tsavo Neal

OCTOBER 9, 2020

Marketing Gravity: 2 Steps: Create thought-leadership, intellectual property, case studies, articles, videos, courses, etc — that provide values to your potential clients. Freelance sites are one of many marketing channels. Like any other marketing channel, there are pros and cons to using them.

B2B 15

B2B Intellectual Property Case Study Case Studies 15

Chad Barr

DECEMBER 22, 2009

I plan to include links / topics such as “client results” / “case studies”, “testimonials”, etc. , What valuable content (article, position papers, case studies, booklets, books, teleseminars, workshops …) is on your site to benefit your current and future clients?

Case Study 40

Case Study Case Studies Study Engineering 40

QEmploy

OCTOBER 8, 2019

As we all know, the internet is huge and there are many different articles out there that claim that their list is the best for consultants, but they are often very short and don’t provide enough information so readers don’t know what to expect. On the blog you can find articles that focus on innovative ideas that can improve your business.

Consulting 13

Consulting Boston Consulting Group Industry Finance 13

Tsavo Neal

FEBRUARY 15, 2018

In today’s episode, the consulting website/pages we’re looking at is McKinsey’s article page , services page , and contact page. In today’s episode, I’m going to walk you through how their articles lead you to their services page, and then finally, their contact page. Transcript.

McKinsey 60

McKinsey Video Consulting Education 60

Consulting Success

JULY 24, 2017

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. Case studies and numbered lists are two of the powerful tools that white papers must contain.

How To 224

How To Consulting Case Study Case Studies 224

Chad Barr

NOVEMBER 28, 2007

I am referring to content such as: Articles. Case Studies. Audio and video recordings of your own wisdom, interviews with your clients or other experts in your field. By that I mean, the commitment to the continuous addition of valuable content, products and services to your site and your business. White papers.

Case Interview 40

Case Interview Case Study Case Studies Survey 40

Chad Barr

JUNE 26, 2009

The quality of your website speaks volumes about your business through your powerful language, audio, video and visual messages. If your VP talks about dramatic growth of your clients, you should incorporate testimonials and articles demonstrating and explaining such growth for you and your clients.

Intellectual Property 40

Intellectual Property Case Study Case Studies Productivity 40

Harvard Business

MARCH 15, 2017

Related Video. Learn how they do it with this 6 minute video slide deck. See More Videos > See More Videos > Recognize the dangers. Case Study #1: Think inclusively and connect with team members on a personal level. Here are some strategies to ensure fairness. What Great Managers Do.

Management 41

Management Case Study Case Studies Video 41

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Speaking Engagements.

B2B 60

B2B Marketing Consulting Advertising 60

CaseInterview.com

SEPTEMBER 9, 2019

Question: Thank you for creating the Case Interview Secrets videos and Look Over My Shoulder ® program. It is the most practical and intuitive resource on the market, in my opinion. These are examples of the note-taking approach I recommend during a case study interview.

Case Interview 40

Case Interview Interviews Data Exercises 40

Harvard Business

MARCH 24, 2017

Related Video. See More Videos > See More Videos > Take charge. Case Study #1: Seek advice from others and uncover the root of your boss’s indecisiveness. ” Frank hemmed and hawed about whether the product was ready to go to market. Think about them as both a manager and a human being.

How To 37

How To Case Study Case Studies Productivity 37

Harvard Business

NOVEMBER 5, 2018

We studied the sector for three years and came up with some very interesting findings about the “adjustment costs” that companies incur when they disrupt themselves. We validated our quantitative approach by reviewing several case studies of U.S. and international electric utilities.

Company 28

Company Research Software Operations 28

Harvard Business

DECEMBER 14, 2016

In the meantime, retail and wholesale markets have stalled around the country. billion, and consumers whom we have identified as bearers of some of the highest “cost of cash” in the world (see our HBR article: “The Countries that Would Profit the Most from a Cashless World” ). Related Video.

Banking 28

Banking Boston Consulting Group Policies Study 28

Tsavo Neal

JUNE 26, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Include video. Your content will become your marketing and sales. Following up by providing value — sharing an article, a case study, etc — is the best way to do it. Write more.

Consulting 15

Consulting Productivity ROI Case Study 15

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!).

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

NOVEMBER 9, 2017

This post takes some of the key points from Brian’s article and breaks it down for consultants and small firms interested in ranking more of their content at the top of Google. By the end of this article, you will… Know why you should care about SEO, and how it can give you more leads that are easier to convert into clients.

Video 68

Video Leadership Consulting Marketing 68

Harvard Business

AUGUST 28, 2017

Through a study of AI that included a survey of 3,073 executives and 160 case studies across 14 sectors and 10 countries, and through a separate digital research program , we have identified 10 key insights CEOs need to know to embark on a successful AI journey. Furthermore, early AI adopters are 3.5

Survey 41

Survey Tools Industry Automotive 41