Henry DeVries

JANUARY 8, 2023

Here is valuable advice for the coming year from Ad Age, NBCUniversal and Salesforce. Keeping up with tech is hard, and the hard will pay off even in the tight times businesses face in 2023.

Strategy 70

Strategy Strategy Strategy& Leadership 70

David A Fields

OCTOBER 16, 2018

Imagine your consulting clients are donuts (this is helpful in many, many ways) and the attention you give them is glaze. Obviously, the more attention you slather on your clients, the better. Consulting clients love to be attended to. Substantial, personal, genuine attention creates happy, loyal clients.

Consulting 319

Consulting 319

Seth Godin Blog

NOVEMBER 10, 2022

Digital advertising has turned millions of people and organizations into not just the target of ads, but the advertisers as well. But it doesn’t easily answer the obvious question: Did that ad work? Long before digital ads were invented, my late friend Lester Wunderman coined the term “Direct Marketing.”

Advertising 24

Advertising Energy Marketing 24

Consulthon

OCTOBER 29, 2020

How to use Google ads properly for small businesses. Please provide some tips which I could use to boost the sales of my business.

How To 40

How To Small Business Sales 40

David A Fields

NOVEMBER 28, 2023

By adding a magic spice, your consulting firm’s ideas will pop to the top like a Taylor Swift song. Does your consulting firm produce snoozeworthy content? Are you guilty of communicating blockbuster ideas in articles, webinars and social media posts that are utterly boring? Dull as lichen on a rock?

Consulting 221

Consulting Media Groups 221

Tom Spencer

APRIL 21, 2017

It may not exactly be ‘old school’ – even by internet standards – but Facebook Ads have a way of integrating themselves into your customer’s daily lives in an unobtrusive way that puts them just a click away from buying or signing up to your service. What’s more Facebook Ads are easier to create than pretty much any other form of advertising.

Advertising 60

Advertising Productivity Media Small Business 60

Consulting Success

SEPTEMBER 18, 2023

His expertise has garnered attention from numerous platforms, including Ad World, DigitalMarketer, and Credo. In this episode of Consulting Success Podcast, Michael Zipursky is joined by Marcel Petitpas who is the Cofounder and CEO of Parakeeto, a company dedicated to enhancing the profitability of agencies and consultancies.

Consulting 264

Consulting How To Company Productivity 264

Alan Weiss

MARCH 24, 2020

I use a one-on-one personal trainer. Thus far, he’s legally been able to continue to work with customers in his gym, but that could end any day. I workout Monday, Wednesday, and Friday, and this past Monday I asked what he would recommend as a “maintenance discipline” for me if he had to close.

Examples 40

Examples Marketing Consulting 40

Harvard Business

JULY 13, 2022

Four strategies to boost your algorithm’s accuracy — especially as it relates to the physical world.

Data 87

Data Strategy Strategy Strategy& 87

Successful Independent Consulting

JANUARY 30, 2024

Although it’s a terrific platform, using LinkedIn effectively is getting more complicated as new features and tools are added. It’s an excellent tool to establish your credibility, create awareness about your expertise and services, expand your network, and of course, keep in touch with your existing connections to help foster referrals.

Tools 195

Tools Recruiting Recruitment Media 195

Harvard Business

DECEMBER 16, 2021

If you’re not careful, you’ll end up “acquiring” existing customers.

Advertising 71

Advertising Industry Sales Marketing 71

Consulting Success

FEBRUARY 7, 2024

Consider the story of Earline Lagueruela who was the first woman to ever run an ad agency in San Antonio back in 1976. If you’re an expert marketer, you can take your experience, expertise, and skills to start a marketing consulting business. We know because we’ve helped many consultants do exactly that. Earline had more.

Marketing 130

Marketing Consulting How To 130

The Source

NOVEMBER 22, 2019

Here’s a scenario. Your boiler has just exploded. A geyser is spurting from the top, instantly soaking the ceiling and walls in rust-coloured boiling water. On the threshold of your utility room, your toddler looks in, eyes as wide as saucers. You can already start to feel the chill as radiator after radiator starts to cool.

Tools 64

Tools Operations 64

Steve Shu Consulting

FEBRUARY 17, 2023

For example, instead of using topical titles for slides like “Financial Impact” and leaving readers to draw their own conclusions, using “so what” titled slides like, “Our work on three behavioral interventions in the fall resulted in adding $250 million in AUM”. “Adding is favoured over subtracting in problem solving.”

Journal 150

Journal Financial Study Examples 150

CaseInterview.com

NOVEMBER 13, 2019

Second, after college, I got a job at [ ad agency ], a top advertising agency, but not exactly a common (though not unprecedented either) route to management consulting. I led the program strategy for a new practice area at [ the ad agency ], and was covered in the New York Times. And maybe, 3.

McKinsey 49

McKinsey Case Interview Interviews Resources 49

MishTalk

FEBRUARY 10, 2014

Ad revenue in the online world is based on clicks and impressions. I do not pay anyone to direct traffic to my blog and I do not ask people to click on ads they are not interested in. Because I accidentally clicked on an ad. Link if video does not play: Facebook Ad Revenue Fraud. Nor do I want them too.

Video 78

Video Report Policies Marketing 78

MishTalk

JULY 14, 2017

Adding to silly Commerce Department reporting of “auto sales”, today we learn business inventories were up 0.3%, led by autos up 1.1%. The rise in inventories matched the Econoday consensus estimate. more…).

Sales 48

Sales Report 48

MishTalk

AUGUST 4, 2013

Magazine Ad Revenues Plunge; Google Collects Half of Mobile Internet Ads; Cannibalization of Ad Market. Lets start with a look at PEW Center research that shows News magazines hit by big drop in ad pages. Total consumer magazine ad pages dropped 4.9% A major drop-off in ad pages occurred from 2008 to 2009 (17%.)

Advertising 68

Advertising Real Estate Financial Case Interview 68

David A Fields

JUNE 1, 2021

Will adding … Continued. There you are, polishing the sign in front of your catamaran and trying to attract consulting projects from the throngs of prospects meandering along the oceanfront. A boat-owner on the adjacent pier hails you: “Would you like to join forces? I’m sure we could catch more consulting clients together.”

Consulting 243

Consulting Groups 243

Office Skills

MARCH 18, 2024

Setting the stage for managing an efficient Outlook Calendar for your boss or executive starts with adding all known, non negotiable events, […] The post How to Add Holidays to your Outlook Calendar appeared first on Office Skills Training. Why add Public Holidays to your Outlook Calendar?

How To 97

How To Efficiency Training Training 97

Consulting Success

AUGUST 16, 2021

Or a stranger who added you two weeks ago could just be using you for more information. With everything online, it’s easy to be paranoid over privacy. It’s important to secure your business. You’ll never know if someone is watching you online. Maybe you opened a malicious email and you get hacked. Information and credentials.

Consulting 246

Consulting How To Engineering Software 246

Henry DeVries

SEPTEMBER 4, 2020

Even during the pandemic there are entrepreneurs making high ROIs on Facebook.

ROI 65

ROI How To Strategy Strategy 65

The Thirsty Dog

DECEMBER 11, 2013

In this installment, Jason Price covers the impacts of declining Ad Revenue and an Aging Readership on the print news media industry. The post Print Media Doom Part 1: Is Ad Revenue Decline the Beginning of the End? appeared first on The Thirsty Dog Blog.

Media 74

Media Industry Consulting Advertising 74

Seth Godin Blog

SEPTEMBER 30, 2014

And then amuse yourself with this pitch perfect ad from GE. Big-time ad execs could never run something this self-aware on TV, but of course, we don''t need TV anymore. But, consider this new book promo from O/R. They''re also giving 20% off to Google employees, which is a clever touch.

Course 41

Course Productivity 41

Seth Godin Blog

SEPTEMBER 19, 2015

By most accounts, more and more people are automatically blocking the ads in their browser. Of course, people have been blocking ads forever. Fifteen years ago, when I began writing about Permission Marketing , I pointed out that when ads are optional, it's only anticipated, personal and relevant ones that will pay off.

Advertising 20

Advertising Media Data Productivity 20

Harvard Business

OCTOBER 28, 2020

Research suggests they’re leaving (a lot) of money on the table.

Marketing 55

Marketing Research 55

Harvard Business

APRIL 6, 2021

Executive teams that increase gender diversity became more open to change and less comfortable with risk.

Research 68

Research Company 68

Harvard Business

JUNE 1, 2017

The key selling proposition of online advertising versus physical-world advertising is its trackability, the ability to connect the dots between ad exposure and purchases. This is a problem for Google, which wants to convince marketers that online ads are effective. Retail e-commerce accounted for about 8.5%

Advertising 28

Advertising Retail Data Accenture 28

Harvard Business

MARCH 19, 2024

At most small and medium-sized e-commerce retailers, prices are typically set and updated in an ad hoc fashion without one clear owner. The process often starts by using a gross margin target, followed by some comparison with competitors, and then some adjustments from there.

Fashion 83

Fashion Comparison Retail Strategy 83

Gina Abudi

FEBRUARY 23, 2017

It is possible to reduce the amount of non-value added work done by Human Resources (HR) by utilizing an employee portal. When the amount of non-value added work is reduced, HR is better able to focus on more strategic initiatives. Consider that HR is asked any number of questions on any given day…. How do [.].

Resources 31

Resources 31

Successful Independent Consulting

MAY 29, 2019

Adding a Photo or Logo As an independent consultant, it’s important to stand out from the crowd and make a good first impression. If you can’t bring yourself to include a headshot, consider adding your business logo or a certification image instead. It uses hyperlinks instead of messy URLs. Nobody wants to hire a meek consultant.

Consulting 278

Consulting Examples Tools Study 278

Buzzsprout

JANUARY 30, 2024

We recommend adding the same email linked with your YouTube account to your RSS feed! Podcast content on YouTube cannot contain advertisements, so if you are using Buzzsprout Ads or any kind of Dynamic Ad insertion, you will need to remove that from your RSS feed before submitting. Will subscribers be notified of new episodes?

How To 72

How To Video Advertising Meeting 72

Harvard Business

AUGUST 30, 2023

Disintermediation is a sign that your customers don’t think you are adding as much value as you think you are. Stop playing the role of toll-taking gatekeeper and start playing the role of value-adding partner. Companies often misunderstand the problem of users leaving their platforms.

How To 78

How To Company 78

Harvard Business

APRIL 26, 2021

A survival guide for the new, privacy-centric iOS 14.5.

Advertising 57

Advertising Sales Marketing Strategy 57