Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation
Steve Shu Consulting
JUNE 30, 2010
Adrian C. Ott, CEO and founder of Exponential Edge Inc. included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators.