Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

Adrian C. Ott, CEO and founder of Exponential Edge Inc. included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators.

Using The “Seeding” And “Facilitating” Approach In Management Meetings And Consulting Engagements

Steve Shu Consulting

One technique that I tend to use a lot in management meetings and consulting engagements involves the use of two slide types. The purpose of these slides is often to help the management team get aligned and make a critical decision about some set of issues.

How To Help Ensure Strategy Scorecards Don’t Fail You

Steve Shu Consulting

For many strategy engagements, a lot of attention is paid to the detailed analysis framework. For example, should a benchmarking framework be used? Or will that framework lead us down a path of mediocrity? Or perhaps value-chain or Blue Ocean-like analysis should be used here?

Book Review of “The New How” (Business Strategy Book)

Steve Shu Consulting

It is atypical for me to write a book review for this blog, but Nilofer Merchant’s “ The New How: Creating Business Solutions Through Collaborative Strategy ” is very respectable contribution to both audiences of this blog and the process of strategy development in general.

The Power of Project-Based Thinking

Steve Shu Consulting

As a consultant, 2010 has been an interesting year for me to reflect upon. I am thankful for the clients I have, and they have challenged me to perform my best in a very diverse set of circumstances and industries over the past couple of years. What was particularly interesting this year was the mixture of smaller, project-based clients versus clients that had more of a retainer-based model engagement structure with me.

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Consultant Ninja: Why PowerPoint is Bad: Management Consulting.

Consultant Ninja

Friday, July 23, 2010. Source: Microsoft Q4 2010 Webcast. The worst bit is obviously the line "office 2010 is off to a great start" I think it should be replaced with: "Office 2010 should be taken out the back of the chemical sheds and shot" July 25, 2010 at 5:10 PM.

The Power of Using “We” In Client-Consultant Communications

Steve Shu Consulting

Recently I found myself in the doctor’s office seeking advice on a health issue I had been having with finger & joint pain. The way these conversations played out (with me in a reverse role as a client) triggered some thoughts about client-consultant communications that I thought I’d share here. Now as context, many services relationships with medical professionals can be viewed as similar to consultant-client relationships.

Review of “Open Leadership” Framework (Leadership and Social Technologies Book)

Steve Shu Consulting

Charlene Li, founder of the Altimeter Group and co-author of the bestselling book Groundswell , was generous to include me on her distribution list for an advanced reading copy of her new book Open Leadership: How Social Technology Can Transform the Way You Lead.

Using a “Frontier Chart” to Evaluate and Plan Project Portfolio Strategy

Steve Shu Consulting

The introduction of new product or service lines into an existing customer base is a challenge that companies often face with new business development. Sometimes the opportunities can be readily quantified using traditional financial analysis (e.g.,

A Peek At The Difficulties of Incubating New Initiatives Within Large Companies

Steve Shu Consulting

Entrepreneurial situations in large companies differ from that of startups, yet one thing that they seem to share is that they often represent “hope” in one way or another. In the case of large corporations, these new initiatives can not only turn out to be profitable “ventures” but also boost morale and reward key employees through growth opportunities. Yet many of these new initiatives have difficulty getting off the ground. Frustration is common.

Consultant Ninja: How Consultants Manage Frequent Flyer Miles.

Consultant Ninja

Monday, September 27, 2010. September 28, 2010 at 10:41 AM. September 28, 2010 at 11:40 AM. October 10, 2010 at 10:40 AM. October 10, 2010 at 11:13 AM. October 28, 2010 at 11:06 PM. November 25, 2010 at 11:59 AM. November 25, 2010 at 12:52 PM. Monday, September 27, 2010. skip to main | skip to sidebar. Consultant Ninja.

The Business Plan Is Alive And Well But It May Not Be What You Think

Steve Shu Consulting

As many times I have written a “business plan”, it seems the flavor of it can vary quite substantially. I think the notion of this catches a good number of people by surprise. And why shouldn’t that be the case? Many textbooks and templates seem to cover business plan outlines with relatively similar structures. My suspicion is that the perspective that gets lost in the mix is intent. The intent of a business plan affects its format and content dramatically (more than outline).

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Consultant Ninja: Company Vision Statement: Management.

Consultant Ninja

Wednesday, April 14, 2010. June 13, 2010 at 11:47 PM. Wednesday, April 14, 2010. skip to main | skip to sidebar. Consultant Ninja.

Consultant Ninja: Future Demand Borrowing, Revisited and.

Consultant Ninja

Friday, February 26, 2010. Friday, February 26, 2010. skip to main | skip to sidebar. Consultant Ninja. Management Consultant | Excel Jockey | Slide Monkey | Corporate Insurgent | One-Eyed Man in the Valley of the Blind Mckinsey | Bain | BCG | Booz | Oliver Wyman.

Consultant Ninja: Future Demand Borrowing, Revisited.

Consultant Ninja

Monday, January 25, 2010. Monday, January 25, 2010. skip to main | skip to sidebar. Consultant Ninja. Management Consultant | Excel Jockey | Slide Monkey | Corporate Insurgent | One-Eyed Man in the Valley of the Blind Mckinsey | Bain | BCG | Booz | Oliver Wyman.

Consultant Ninja: Recommendation: Long BP Based on impending.

Consultant Ninja

Wednesday, May 5, 2010. But he also conceded that while he is familiar with the known law of physics he is "unfamiliar with the telekinetic potential of meditation." - Boulder Daily Camera , May 4, 2010 I love how the reporter got him to concede that all he knows about are "the law of physics.". May 13, 2010 at 5:40 AM. May 21, 2010 at 2:13 PM. June 22, 2010 at 11:00 AM. July 1, 2010 at 7:07 PM. August 15, 2010 at 5:47 PM. Wednesday, May 5, 2010.

Consultant Ninja: The most fascintating news release you'll read this.

Consultant Ninja

Friday, April 16, 2010. April 16, 2010 at 2:22 PM. April 16, 2010 at 2:59 PM. Friday, April 16, 2010. skip to main | skip to sidebar. Consultant Ninja. Management Consultant | Excel Jockey | Slide Monkey | Corporate Insurgent | One-Eyed Man in the Valley of the Blind Mckinsey | Bain | BCG | Booz | Oliver Wyman. The most fascintating news release youll read this week. Undisclosed in the marketing materials and unbeknownst to investors, the Paulson & Co. hedge fund.

5 Spooky Cool Halloween Marketing Lessons

Joellyn Sargent

Trick or Treat? You Decide. As I was growing up, Halloween was always a fun night, with a little bit of apprehension thrown in. We just never knew what to expect from the dark shadows surrounding us. Some years, things didn’t work out quite as planned.

Is Your Brand a Hot Mess?

Joellyn Sargent

Chewing Gum and Coffee Stains are Bad for Brands. When I started this post, I was ready for a full scale rant. But I set it aside for a few days and cooled down enough so now I can simply tell you a story: The other night I went to my daughter’s school chorus concert.

Will GAP Logo Redesign Stick?

Joellyn Sargent

Is Crowdsourcing the Answer to a Fumbled Logo Launch? Here’s another one for the marketing textbooks: “How NOT to introduce your new logo.” ” Earlier this week, the iconic clothing company GAP quietly introduced its new logo online.

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Marketing Myopia: Blinded by Social Media?

Joellyn Sargent

As the buzz about social media reaches a crescendo, I can’t help but wonder if some marketers are missing the boat with customers who aren’t fully on board with social.

Media 130

The Power of Zilch: An interview with Nancy Lublin

The Nonprofit Consultant

One of my pet peeves has always been when well-meaning, but somewhat clueless outsiders tell us in the nonprofit sector that we need to be "more businesslike."

Power Planning for Marketing Success

Joellyn Sargent

The best marketers know the power of planning. Put this strategy to work with these tips how how to create a marketing plan for your business. Part 1: Why You Need a Marketing Plan. Power Planning for Marketing Success – Part 1 from Joellyn Sargent on Vimeo. Joellyn ‘Joey’ Sargent. As founder and principal of the Claravon Consulting Group, Joellyn ‘Joey’ Sargent provides the clarity, vision and insight that leaders need to create powerful momentum for growth.

The Importance of a Good Success Story

The Nonprofit Consultant

From Guest Blogger Christina Delzingaro. Christina has over 20 years of success as an entrepreneurial non-profit executive.

ABLe – Always Be Learning

Joellyn Sargent

If you’ve seen the movie Glengarrry – Glen Ross , you know the sales mantra, “A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.” ” Marketers lack a mantra of their own, and maybe we need one. I was speaking to a group of college students the other day as part of the University of West Georgia’s Guest Marketing Lecture Series. My old friend, David Nickell, invited me to talk with students about my career in marketing.

Blogs I Like

Joellyn Sargent

My Eclectic Collection of Marketing Blogs. I’ve been searching for good marketing blogs, and I’ve found a few that are worth sharing. It’s not hard to find a blog about marketing or branding. But finding one that is not a big sales pitch for someone’s marketing system, training program, book or newsletter is a little more challenging. This list includes non-commercial blogs that have good insights on a number of marketing topics, from social media to brand strategy.

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Nonprofit Mergers & Alliances: An interview with Thomas A. McLaughlin (part one)

The Nonprofit Consultant

Regular readers of this blog know that I've been involved in two successful nonprofit mergers, as well as a third attempt that was never consummated, and I've written several blog posts on my feelings about nonprofit mergers.

3 Steps to a Better Brand

Joellyn Sargent

Looking for a quick and easy way to improve your brand? If you’ve been in business for a while, odds are your brand is not as well defined as it should be. To tighten things up, try this simple 3-step process to building a better brand: 1) It’s Time for a Brand Audit. Don’t worry, this audit is a good one. Go on a scavenger hunt to gather everything you can find that represents your business. Collect brochures, sales presentation and articles about your company.

Evolution of the CMO

Joellyn Sargent

It’s a New Era for Chief Marketing Officers. Several weeks ago at a seminar I attended, the speaker announced to the audience – mostly marketers of various stripes – that it was time to take technology away from the CMO. His argument, after I questioned him on his logic, was that chief marketing officers generally lack the skills to manage marketing technology.

Media 100

Systems View: A Social-Technical Perspective | Consulting and.

Consulting and Organizational Management

Systems View: A Social-Technical Perspective By Jim Smith on August 16, 2010. Library. Translate This. Home. Share » Connect » Blog: Consulting and Organizational Development. Library Blogs Home. This Blogs Home. Guest Writer Submissions. Policies. To Subscribe to a Blog. About.

Shooting The Fundraising Dog

The Nonprofit Consultant

Way back when I was barely a teenager, National Lampoon magazine was the utmost in risque humor.

Twitter: Conversation or Soapbox?

Joellyn Sargent

Part 2 in a series on “Making Twitter Work” Are you a chatterbox? A good listener? A blowhard? OK, you may not own up to that last one, but I bet you know someone who talks too much, and never stops to listen. I’ll hazard a guess that person is not on your short list of dinner companions. If fact, you’ll probably go out of your way to make sure you don’t get stuck in an elevator together, right?

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Twitter Tools for Newbies (and the Rest of Us)

Joellyn Sargent

First in a series on “Making Twitter Work” I’ve been asking professionals how they feel about Twitter, why they use it, and why they don’t. The responses have been interesting and varied, from “I don’t have time,” to “Why would I want to broadcast my every move?” ” As an early Twitter adopter, I confess to having felt the same way when I got my first Twitter account a few years ago.

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10 Quick SEO Fixes

Joellyn Sargent

Simple Tips for Getting Started on Search Optimization. You don’t have to be an expert in Search Engine Optimization (SEO) to have a search friendly website. It all starts with some basic items that can be easily overlooked. Here are ten simple ways to make sure your site is properly indexed for search engines. If you built your own site, you can practice DIY SEO, or if you are not familiar with html, ask your web designer to help with these items.

Cat Got Your Facebook?

Joellyn Sargent

I recently discovered that my cat (we'll call her DJ) has a Facebook page. This was surprising not only because DJ likes to put on airs that she's too precious to lift a paw for anything productive, but also because I didn't create the page for her. Now, I have since discovered who DJ bribed to create and maintain her page for her, and I've also learned that she has a slew of feline friends online. In fact, it's possible she is more connected than I am.

Is TV Obsolete?

Joellyn Sargent

Some people might think I'm crazy for asking that question, but I've been thinking about it for a while now. TV used to be the big thing in the wooden console in the middle of the living room, where the whole family would gather to watch Wild Kingdom on Sunday nights. (At At least, that's how it was at my house.). Not so much these days.

Media 100

Organizational Character and Leadership Development | Consulting.

Consulting and Organizational Management

Organizational Character and Leadership Development By Jim Smith on December 16, 2010. Library. Translate This. Home. Share » Connect » Blog: Consulting and Organizational Development. Library Blogs Home. This Blogs Home. Guest Writer Submissions. Policies. To Subscribe to a Blog. About. Feedback.

Types of Consultants - Free Management Library

Consulting and Organizational Management

Foundations of Consulting — Part 4: Types of Consultants By Carter McNamara on November 15, 2010. Library. Translate This. Home. Share » Connect » Blog: Consulting and Organizational Development. Library Blogs Home. This Blogs Home. Guest Writer Submissions. Policies. To Subscribe to a Blog. About. Feedback. Part 1 of this series is What Do Consultants Do?,

How Much Should the Client Be Involved in Consulting Projects.

Consulting and Organizational Management

By Carter McNamara on December 10, 2010. ” Jonathan Bernstein December 11, 2010 at 6:56 pm | Permalink. Carmen Gattuso December 27, 2010 at 10:52 am | Permalink. Library. Translate This. Home. Share » Connect » Blog: Consulting and Organizational Development. Library Blogs Home. This Blogs Home. Guest Writer Submissions. Policies. To Subscribe to a Blog. About. Feedback. How Much Should the Client Be Involved in Consulting Projects?

Managing Boundaries in Systems - Free Management Library

Consulting and Organizational Management

Managing Boundaries in Systems By Jim Smith on September 28, 2010. Library. Translate This. Home. Share » Connect » Blog: Consulting and Organizational Development. Library Blogs Home. This Blogs Home. Guest Writer Submissions. Policies. To Subscribe to a Blog. About. Feedback. Organization Development is all about change in work systems. Everybody talks about systems but what does that mean? General Systems Theory is an organizational theory.