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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

In my mind, the book is excellent for executives, strategists, marketing, and innovators. In this post, rather than addressing an overview of Adrian Ott’s total approach, I’ll simply point out one of the key frameworks and cover why it renews and gives marketing segmentation the respect it deserves. Adrian, excellent work on the book!

Marketing 256
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European Service Prices Plunge at Steepest Rate Since January 2010; Reflections on Keynesian Stupidity

MishTalk

Average prices charged for goods and services showed the largest monthly fall since February 2010, having now fallen almost continually for just over two-and-a-half years. My Comments Prices received plunge the steepest since January 2010, but input prices are up. Prices were increasingly being cut in order to help boost sales.

Sales 73
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Five Housing Headwinds; Mortgage Originations Lowest Since 2010; Refinancible Loan Percentage Collapses; Payment Shock

MishTalk

Origination Volume Lowest Since 2010 Refi Activity Collapses with Rising Rates 2013 Best Vintage on Record Home Equity Loans Up Refinancible Loan Percentage Collapses Payment Shock on HELOCs Key Takeaways Performance on 2013 origination is at record highs because of record low interest rates coupled with rising home values.

Metrics 65
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Identifying Market Opportunities

Prudent Pedal

To illustrate a powerful example of how firms might think about their own growth, marketing, and brand strategies from the data they’re looking at. Rethinking What Market Data Is NOT Telling You. Catholic population actually peaked in 2010. They do the same thing with their business markets by industry and company size.

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Chris Hoff’s Guide for Consultants and Coaches Navigating Radical Change

Consulting Matters

a full-service engineering and information technology staffing company, helping to grow the business to eight figures in sales and over 200 employees, he successfully exited the business in January 2010.

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Consultant Ninja: Why the US Housing Market is still royally screwed.

Consultant Ninja

Why the US Housing Market is still royally screwed. As a potential homeowner, Ive been trying to assess which way the housing market is going. Ive seen in my local market "falling prices" "bidding wars", and "all cash buyers." Am I going to miss out on the next bull market? Monday, May 16, 2011. What does it mean?

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Fed Balance Sheet vs. Stock Market; Will QE Cause Inflation?

MishTalk

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Fed Balance Sheet vs. Stock Market; Will QE Cause Inflation? Fed Balance Sheet vs. Stock Market. Sitka Pacific. Recent Posts. Featured Links. Automatic Earth. Bay Area Real Estate Trends.