The Importance of Perspective
CaseInterview.com
DECEMBER 21, 2020
It’s an insight that I shared with a few thousand CEOs during the 2008 to 2009 Great Recession. Here’s what I said: The problem is your definitional concept of the word “competitor.” The old way of thinking: “We are better than our competitors, so we should be winning sales.”. Insights are simply bite-size chunks of perspective.
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