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The Secret to Winning the Marketing Game

The Fearless Marketer

Marketing is a game. And the whole point of a game is to make something more important than something else. What we make important in the marketing game is attracting great clients, earning good money, and making a difference. There are two important secrets to winning this game. Play to win.

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Habits – The Big Secret to Marketing Success

The Fearless Marketer

Another common answer is, “more time to fit marketing activities into my schedule.”. Even though James isn’t a marketing expert, I’m convinced he’s right when he says that the ultimate determinant of success is building positive habits. These days, we have access to more information about marketing than ever before in history.

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5 Steps to Strategically Positioning Your Consulting

Consulting Matters

I am so excited to share with you my secret strategies around how you position yourself as a strategic partner. This is a longer video than a typical Quick Win that you might see here. I'm going to share my screen and I'm going to share with you my secrets around how you go from service provider to strategic partner. Transcript.

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The Consultant's Role: How to Position Yourself for Maximum Influence

Consulting Matters

I am so excited to share with you my secret strategies around how you position yourself as a strategic partner. This is a longer video than a typical Quick Win that you might see here. I'm going to share my screen and I'm going to share with you my secrets around how you go from service provider to strategic partner. Transcript.

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An Insider’s Look at The Case Interview Scoring System

Management Consulted

Sandy Lerner, co-founder of Cisco Systems, once summed up consulting interviews perfectly when she said, “The first rule of any game is to know you’re in one.”. If you’re anything like us, when you play, you play to win. One thing you may not realize, however, is that you’re being scored from the moment you open your mouth.

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"Secret" Meetings on Greece? Say It Ain't So; Euro Contagion Coming Up

MishTalk

How long can secret ECB meetings stay secret? The Wall Street Journal today reports on a secret meeting that took place Monday evening regarding Greece finances. Please consider Greece Creditors, France, Germany Held Secret Meeting Monday. If an election were held today, opposition party SYRIZA would win without a doubt.

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Why Being Unpredictable Is a Bad Strategy

Harvard Business

Keeping secrets can protect competitive advantage. Ask Coca-Cola for its secret recipe and listen to a whole corporation laugh. You don’t suddenly pop out of one market and pop into another. . Consider head-to-head competition taken to an extreme in a game of chicken , the ultimate test of wit­less testosterone.