article thumbnail

Maximizing Retail Success

Business Consulting Agency

Data-driven marketing initiatives generate an average ROI of 224%. Loyal customers are 5 times more likely to repurchase and 4 times more likely to refer others to the brand. Campaign Execution: Consultants implement marketing initiatives, manage campaigns, and leverage marketing automation tools to drive engagement and conversions.

Retail 52
article thumbnail

A Refresher on Marketing ROI

Harvard Business

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation.

ROI 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Assessing Change Management Effectiveness: Essential Metrics

Epicflow

business readiness for change, realization of change implementation benefit and ROI, speed of implementing change initiatives. . tracking progress, teams’ performance improvements, KPI of a change initiative, benefit realization and ROI. Increasing teams’ productivity. References. Individual performance.

Metrics 52
article thumbnail

To Start or Not to Start: Overview of a Feasibility Study in Project Management

Epicflow

Sometimes, it’s rather difficult to predict whether a company will be capable of delivering a certain product or service, whether it’s reasonable to invest in this project, and how it will affect the current workflow. Will the delivered product/services be in demand on the market? References. Types of feasibility .

Study 59
article thumbnail

Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. Consider some of the impacts branding can have: Provides direction for future product development. References: Team, Idgroup. Serves as the foundation for marketing communications.

article thumbnail

Critical Success Factors in Multi-Project Management

Epicflow

Technical competencies refer to the technical aspects of the project deliverable. Correct prioritization The work in a multi-project environment cannot be successful without setting correct priorities, which refers to both projects and tasks. strategic thinking, business sense, etc.); Retrieved from: [link] Alexandrova, M.,

article thumbnail

How to Stop Micro-Managing Your Team

Organizational Talent Consulting

Research suggests that mismatched management reduces morale, trust, and productivity and increases employee turnover. It is a high ROI investment into your success and business growth. References: Blanchard, K. Too much attention in the day-to-day, and the team feels a loss of autonomy and control. Cook Publishing Company.