Tom Spencer
AUGUST 12, 2022
Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. In this article, I would like to share a few tangible pieces of advice that may benefit you if you are planning to jump into a marketing related venture.
Henry DeVries
FEBRUARY 8, 2022
Marketing expert Clare Price shares her recommendations for which marketing functions should be automated, and where to find the best tools for the job.
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Johanna Rothman
FEBRUARY 18, 2022
(The managers promised certain customers/the market/investors certain deliverables.). Many of these people want to use a tool to plan from the “bottom” (what the teams do) to the top (roadmaps and portfolio). Worse, they want to start with a tool. They think the tool will do “everything” for them.
Tom Spencer
MARCH 31, 2023
This article will explore three powerful AI-powered tools, and some of the ways that these tools can be used to improve the work of consultants. Machine Learning Machine learning is one of the most powerful tools available to consultants. It could also include employing cutting-edge tools like neural networks.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.
Harvard Business
APRIL 10, 2024
In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. But AI alone won’t yield meaningful campaigns.
Harvard Business
MARCH 7, 2024
Digital tools powered by relevant data can help to generate customer insights, better allocate sales resources, facilitate channel interactions, and improve brand value. But, like any tool, digital systems are only as good as their users.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. However, you might be able to squeeze more value from the tools and processes you’re already using. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!
Speaker: Spencer Falbo, Principal at Kong Basile Consulting
For a long time, the market has offered point solutions for accounts payable, such as bill payment, expense management, travel software, and corporate cards. These instruments have aided in the automation of workflows for various aspects of non-payroll spending.
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