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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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The Value of Continuous Learning: Strategies for Lifelong Skill Development

Clarity Consultants

In today’s rapidly evolving business landscape, where technological advancements and market dynamics are constantly changing, the concept of continuous learning has become vital for individuals and organizations. Talent Retention and Recruitment Employees value opportunities for growth and development.

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RECRUITING AND HIRING WINNERS: 11 Excellent Tips

Rick Conlow

Your success as a manager is often linked to whether you are recruiting and hiring winners. Recruiters and managers need to understand good selection practices. In addition, they invest in their development and training. Then, they are haphazard about their training and coaching efforts. Turnover is a pain.

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How to build an effective recruitment process

Asamby Consulting

When we work on clients’ recruitment processes, we strive to create a team of "A players'' for our clients to scale and optimize their business. Recruitment Process A good recruitment process can help cut time in the searching, interviewing, hiring and training process.

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6 Organizational Culture Change Strategies

Organizational Talent Consulting

Here are six practical culture change strategies that will move your company closer toward your goal. Google has faced many challenges on its path to becoming the 5th most valuable company by market capitalization in the world. Culture Change Strategy #3: How leaders allocate resources and control costs Follow the money.

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How to Develop a Professional Services Marketing Strategy – Part 1

Prudent Pedal

This post is the first in a series to share how professional services can develop and execute marketing strategy. Instead, it will give you a strategic framework to guide both the thinking about AND deployment of your marketing strategy. The 2 major challenges to developing professional services marketing strategy .

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Fight Ageism, Fuel Growth with Inclusive Hiring & Retention

Harmonious Workplaces

In 2022, at the age of 46, I interviewed for a marketing executive position with a tool manufacturer. I responded that I held a certification in digital marketing and had a history of early adoption of technology throughout my career. After five or so interviews, the hiring manager stated that they wanted a “digital native.”