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The Little Known Strategy for Becoming an Executive Advisor

Consulting Matters

If your entire marketing strategy is simply going by referrals, finding other consultants or coaches who are more successful and taking their overflow work or signing up for firms that will do the marketing for you - you'll have a hard time convincing a senior leader that you are their equal and peer. Start now to change this.

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. What I'm NOT going to do is show you how to put sizzle around how to explain your methodology to your client that makes them sign with you on the spot because that is not going to happen. This article is for you.

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5 Shifts to Instantly Increase Your Consulting Success and Impact

Consulting Matters

Related: The Little Known Strategy for Becoming an Executive Advisor. It's not about delivering a methodology. You don't sell methodologies; you offer problem-solving support that transforms those problems into catalysts for growth. ” Get my Free Value Proposition Creation Video Training! The Bottom Line.

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How to Confidently Articulate the Value of What You Do

Consulting Matters

What you do isn't the same as your methodologies or tools. A carpenter may have a hammer, screwdriver and drill and perhaps the best ones on the market. They are not enamored by your personality assessments, your coaching approach or any other your methodologies because they don't hire you for those. What drives you crazy?

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Why You Need An Ideal Client Archetype

Consulting Matters

It makes sense that as consultants and coaches with tons of skills, certifications, frameworks, and methodologies, our path to success is either narrowing down the services we offer or making our approach attractive to many potential clients. Learn more about my Brand Positioning and Messaging strategy services: [link].

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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead).

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. Related Tutorial Video: "How to Clarify Your Ideal Consulting & Coaching Client". And will gladly pay you.