Consulting Matters

MARCH 3, 2021

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. Related Tutorial Video: "How to Clarify Your Ideal Consulting & Coaching Client". And will gladly pay you.

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Methodologies Consulting Video Industry 288

Jerry Fletcher

MARCH 27, 2021

And the worst part is our guide may not recall blurting out the methodology or special ingredient or whatever secret should have remained so. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. It happens. Another Client’s shoulder This is possibly the worst.

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Marketing Consulting Ethics Case Interview 75

Consulting Matters

JANUARY 17, 2020

You also don’t need to become some marketing guru to land work with the C-Suite. implementing a methodology.). HINT: This trait might be key to understanding your unique and marketable expertise. You don’t need masters’ degree or unique certifications to break into corporate consulting or coaching.

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Methodologies System Data Financial 207

Consulting Matters

JANUARY 7, 2020

If your entire marketing strategy is simply going by referrals, finding other consultants or coaches who are more successful and taking their overflow work or signing up for firms that will do the marketing for you - you'll have a hard time convincing a senior leader that you are their equal and peer. Start now to change this.

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Strategy Strategy Strategy& Training 207

Consulting Matters

OCTOBER 11, 2018

Get clear on your pricing philosophy : Contrary to what you have heard, your price isn't determined by the market rate for your methodology or your expertise. I put together a short video walk you through the art and science of pricing. How Do Set Fees for my Consulting Services? Quick Wins to Support Your Process.

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Consulting Methodologies Energy Video 205

Consulting Matters

OCTOBER 11, 2018

Get clear on your pricing philosophy : Contrary to what you have heard, your price isn't determined by the market rate for your methodology or your expertise. I put together a short video walk you through the art and science of pricing. How Do Set Fees for my Consulting Services? Quick Wins to Support Your Process.

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Consulting Methodologies Energy Video 202

Consulting Matters

JANUARY 16, 2020

You also don't have to push yourself out of any fears or discomforts about putting yourself out there marketing-wise. Investing in a website and content marketing system isn't an option in the same way that opening a restaurant isn't an option if you want to serve food. ” Get my Free Value Proposition Creation Video Training!

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Consulting Training Training Marketing 207

Consulting Matters

FEBRUARY 10, 2020

A strong brand puts your marketing on autopilot. Many consultants and coaches avoid doing brand build work because they have blocks about marketing. They perceive marketing to be out of alignment with their values and something to avoid. Are you hiding behind your credentials and methodology? For Action.

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Methodologies Consulting Marketing Meeting 177

Business Consulting Agency

NOVEMBER 7, 2023

In today’s digital era, the prospect of establishing an online business offers unparalleled opportunities for budding entrepreneurs to bring their innovative products and services to a global market. A thorough exploration of niche markets using tools like Google Trends, Amazon Best Sellers, or Etsy Trends is imperative.

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Handbook Guidelines Trends Methodologies 52

1 to 1

SEPTEMBER 21, 2021

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. At TTEC, those people are strategic marketing managers (SMMs), or data scientists.

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Sales Marketing Balance Sheet Data 26

The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. That’s when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”. You can find a coach for just about anything, from success achievement, to marketing professional services.

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Methodologies Case Interview Comparison Case Study 70

Clarity Consultants

MAY 26, 2023

It also helps the marketing team and sales team stay on the same page so that the business can create a cohesive plan that brings in revenue. That’s why, according to a study done by Insivia , 94% of marketers reported that video content has helped increase user understanding of a product or service.

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Sales B2B Training Training 62

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

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Marketing Advertising Media Video 39

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Consulting Strategy Strategy Strategy& 224

Harvard Business

OCTOBER 2, 2017

For decades, we have heard that emerging markets are poised for huge growth that will yield even greater prosperity. Much like their famed Silicon Valley counterparts, emerging market accelerators aim to boost startups’ potential for raising growth capital. You can examine our data and methodology here.

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Marketing Talent Research Video 30

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Consulting Strategy Strategy Strategy& 202

Tsavo Neal

AUGUST 21, 2020

The best theme on the market for consultants is X Theme by Themeco. X Theme is the perfect theme for creating effective digital marketing materials for consultants. Tsavo Neal — Designer & Content Marketer. Tsavo Neal Consulting – Founder & Digital Marketing Consultant (OCT 2016 – PRESENT). EXPERIENCE.

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Resumes Education Productivity Methodologies 78

Consulting Matters

DECEMBER 16, 2022

They get super aspirational in their marketing, thinking that they will attract clients who want to create purpose-driven, people-centered organizations. Or it might be when you start to blow off meetings with people who express interest in working with you or avoid networking and marketing. How do you express your resistance?

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Successful Independent Consulting

OCTOBER 5, 2017

An agency is different than a consulting firm because agencies usually place one person at a time, and they assume consultants are bringing their own methodology and tools. If you don’t know why, read my article or watch my 70-second video. How do they go to market? Will they pay me on a 1099 tax basis or W-2 basis?

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Consulting Talent Insurance Insurance 150

Management Consulted

MAY 5, 2015

What started off as an informal blog about management consulting with just a few readers became interview prep sessions, resume edits, videos on YouTube and Vimeo, books and the presentations we give at colleges around the world. There are 28 lessons with a teaching video (10-20 minutes). 9 hours of video content. The problem?

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Case Interview Interviews Consulting Oliver Wyman 100

Management Consulted

JUNE 23, 2015

What started off as a casual blog about management consulting with just a few readers became interview prep sessions, resume edits, videos on YouTube and Vimeo, books and the presentations we give at colleges around the world. There are 12 lessons with a teaching video (10-20 minutes). 7 hours of video content. The problem?

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Interviews Case Interview Consulting Oliver Wyman 100

Harvard Business

JUNE 12, 2017

Although curriculum-based training — classroom-type courses typically focused on a selling methodology and activities like time management — has its place, it should only be treated as a foundation. Salespeople must learn about strategy and sales tasks at your firm, not only a generic sales methodology.

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Sales Training Training How To 36

Consulting Matters

SEPTEMBER 16, 2020

Then you're going to love this tutorial video because it will reveal to what the true purpose is for the consultant's role and how to fulfill your potential in this role. It's a consequence of an intentional positioning strategy, which I will explain to you in this video. Transcript. Betsy Jordyn: It's Betsy Jordyn.

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Consulting Leadership System Training 156

Consulting Matters

SEPTEMBER 16, 2020

Then you're going to love this tutorial video because it will reveal to what the true purpose is for the consultant's role and how to fulfill your potential in this role. It's a consequence of an intentional positioning strategy, which I will explain to you in this video. Transcript. Betsy Jordyn: It's Betsy Jordyn.

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Consulting How To Leadership System 156

Martinka Consulting

OCTOBER 27, 2017

Regular readers of this newsletter, and viewers of my video podcasts, know my feelings about projections in the buy-sell world, I feel they’re useless. Methodologies : The second red-flag topic is the improper use of valuation methodologies. For small businesses, it’s 3-5 times profit (after fair market owner compensation).

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ROI Cash Flow Methodologies Small Business 40

Harvard Business

AUGUST 20, 2018

NewTV, a new company focused on short-form video, just raised $1 billion dollars. Given Verizon just shut down Go90 , its short-form content video service, it will be interesting to see if Verizon distributes Katzenberg’s offerings.). CSA Images/Colin McPherson/Getty Images. It’s the antithesis of the lean startup.

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Methodologies Agile Productivity Development 28

Brimstone Consulting

DECEMBER 15, 2020

When Andy Frawley took on the roles of Chief Executive Officer and Vice Chairman of the Board of Directors in July 2018, the company faced several challenges, including business inefficiencies stemming from a recent merger and inapt product and go-to-market strategies.

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Leadership Agile Operations Survey 62

Consulting Matters

AUGUST 26, 2020

In this video tutorial, I'll show you how to get into writing flow so that you can finally launch your business, have a website that reflects the depth of what you bring the table and make money doing what what you love. That works great in corporate, but it really sucks when it comes from a marketing standpoint.

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Methodologies Consulting Strategy Strategy 156

Management Consulted

JANUARY 18, 2015

Marketing & Sales. Each company faces substantial challenges in the every evolving face of marketing due to consumer trends and industry dynamics. Kearney aims to provide support for companies by helping them stay ahead of new market developments and positioning them to capture new opportunities. Online Store.

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Interviews Culture Case Interview McKinsey 100

Harvard Business

MAY 10, 2016

After all, if acquisitions pay off they can provide a transformational antidote to a slowing core market and declining margins. Gillette dominated the men’s shaving market with its Mach series of razors.

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Company Strategy Strategy Strategy& 28

Harvard Business

JANUARY 3, 2017

The company, Australia’s largest wealth platform provider, is the wealth management arm of the Westpac Group (Australia’s second largest bank in terms of market capitalization). Related Video. As business leaders, they were acutely aware that there was no decent solution in the market. The Explainer: Design Thinking.

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Banking Data Productivity Video 48

Management Consulted

JANUARY 17, 2016

In the last article, we gave you an introduction to case interview frameworks and laid out our 4 frameworks: Market Sizing. Market Study. 1 – Market Sizing. The interviewer wants you to measure the existing market of an item in total sales or total units. 2) How big is the car market in Mexico? Profitability.

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Case Interview Interviews Marketing Sales 100

Consulting Matters

JULY 15, 2020

You can set it up to act as your 24/7 marketing machine. I get, for example, with you, cause watching this video, I get how much you need this business to succeed. You've been wanting to, even if you're watching this video, you've probably been following me for awhile. Content marketing. Your social media.

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Consulting How To Resumes Strategy 270

MishTalk

OCTOBER 2, 2014

In the video, I give numerous examples of repression, noting that central bank sponsored inflation is the epitome of financial repression. The video is about 30 minutes long. There is one chart in the video that Gordon used to reflect a point I made on inflation. The chart is from Shadowstats, a methodology to which I disagree.

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Financial Video Interviews Methodologies 66

Harvard Business

JANUARY 24, 2017

But the Scalerator is very different from your typical startup accelerator: in our program, startups of any sector or age are accepted only if they have already demonstrated real market traction, high levels of ambition, and have a significant ownership stake. President Santos even made a video touting Scaling Up Manizales’ impact.

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Training Training Banking Balance Sheet 28

Tsavo Neal

AUGUST 24, 2017

Love them or hate them, case studies make up some of your most important marketing materials as a consultant. Best work — he’s only writing case studies for his best, most marketable work. Hinge Marketing. All their services (branding, copywriting, marketing) are tools to help their clients grow.

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Case Study Case Studies Study Consulting 60

Management Consulted

NOVEMBER 6, 2016

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. The firm is a strong niche player, distinguished in its speciality of sales and marketing consulting.

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