Tom Spencer

MAY 23, 2021

As someone currently in management consulting who has previously done tech sales for a major software company, I was amused by Martin Keller’s article championing tech sales (sometimes known as consultative or customer success driven sales) over management consulting. I want to compare these two career options in 6 respects.

Sales 68

Sales Management Consulting Development 68

Tom Spencer

JANUARY 13, 2021

One of the most difficult tasks in a case interview is to ask the right questions at the beginning of the case. Sometimes candidates even ask questions just for the sake of asking questions to give the interviewer the impression that they know what they are doing. Is the problem at hand a market-wide problem?

Case Interview 88

Case Interview Interviews Analysis Sports 88

Tom Spencer

JUNE 2, 2018

And as more and more candidates start to use them frequently, it is harder to impress the interviewers. Hence, I would like to give you two secret models to help you delight your interviewers. Silver Bullet #1: Marketing Tool: Segmenting – Targeting – Positioning. Define the total market. Segment the market.

Case Interview 68

Case Interview Interviews Retail Tools 68

LSA Global

NOVEMBER 16, 2022

Product-Oriented versus Customer-Oriented Experienced sales managers know that their team’s sales presentations should orient their messages toward the customer rather than the product. Yet research shows that salespeople regularly stumble headlong into a product-oriented approach when making sales presentations.

Sales 36

Sales B2B Research Productivity 36

Kai Davis

MAY 30, 2020

Crafting and testing a productized offer is an iterative process. You’re going to start with your best guess, collect information and feedback through research, interviews, and conversations, and then use your findings to craft the next version of your productized offer. Why would a customer buy this service?

Productivity 52

Productivity Tools Sales Interviews 52

Consulting Matters

APRIL 9, 2019

Interview Transcript: Betsy Jordyn: Well hey there, it's Betsy Jordyn and I am so excited to interview our latest Consultants Institute grad, Dave Saliaris, who has his own consulting group that he is launching officially. So it was a very significant role and we did very unique things and new to the world type products.

Interviews 208

Interviews How To Engineering Productivity 208

Management Consulted

MAY 25, 2014

GALLUP CONSULTING INTERVIEWS AND CULTURE. He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television. Market Research. Gallup, Inc. Practice Areas . Applied Behavioral Economics.

Interviews 181

Interviews Culture Consulting Case Interview 181

Consulting Matters

APRIL 9, 2019

Interview Transcript: Betsy Jordyn: Well hey there, it's Betsy Jordyn and I am so excited to interview our latest Consultants Institute grad, Dave Saliaris, who has his own consulting group that he is launching officially. So it was a very significant role and we did very unique things and new to the world type products.

Interviews 189

Interviews How To Engineering Productivity 189

CaseInterview.com

JUNE 13, 2019

You can perform better in a consulting interview by having an upfront preview of what types of questions might be thrown your way. You can split revenue down further into quantities, prices, and product mix. It can also introduce new products or tweak existing products to better satisfy their customers. 3) Pricing.

Interviews 45

Interviews Case Interview Consulting Productivity 45

Kai Davis

MAY 18, 2020

Crafting and testing a productized offer is an iterative process. You’re going to start with your best guess, collect information and feedback through research, interviews, and conversations, and then use your findings to craft the next version of your productized offer. Fixed timeline (e.g., Fixed scope (e.g., Why aren’t they?

Productivity 40

Productivity Tools Sales Interviews 40

Jerry Fletcher

JUNE 27, 2020

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.

Marketing 64

Marketing Consulting B2C B2B 64

Tom Spencer

JANUARY 12, 2019

This article focuses on how to conclude well in your case interview. What I’m going to do in this post is to give two examples of conclusions to the same case interview: one okay conclusion and one great conclusion. “The Here’s what we found: The market for dental floss in Europe is quite large, it’s at $400M annually already.

Case Interview 60

Case Interview Examples Interviews Retail 60

Management Consulted

OCTOBER 2, 2016

Specializing in economic, financial and market analysis, specifically for cases in litigation, Cornerstone Research touts itself as the one player major law firms turn to when navigating the obstacle course that is the American and European legal systems. Consumer Fraud and Product Liability. Accounting. Antitrust and Competition.

Interviews 100

Interviews Research Culture Case Interview 100

Harvard Business

JUNE 1, 2018

A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. This company isn’t alone.

Sales 28

Sales Marketing B2B Case Interview 28

Management Consulted

AUGUST 1, 2013

Oliver Wyman’s CEO, John Drzik, states that the long-term aspiration is to be recognized widely in the market as the gold standard in consulting. Have an upcoming Oliver Wyman interview? Industrial Products. Retail and Consumer Products. They have served Global 1000 clients over the past 40 years.

Oliver Wyman 201

Oliver Wyman Interviews Mercer NERA Economic Consulting 201

Tom Spencer

MAY 26, 2018

There are three stages, and they follow in sequence: Input, Production, Output. For example, a link between procurement and manufacturing, or manufacturing and marketing. To begin the analysis, it is important to identify the inputs (otherwise known as “resources”, “raw materials” or “factors of production”). Stage 3 – Output.

Case Interview 68

Case Interview Interviews Analysis Productivity 68

Management Consulted

MAY 10, 2015

Below them is a team of five global managing directors, each owning a different sector: mature markets, fast-growing markets, productized services, people-delivered services, and expertise & knowledge management. Enterprise sales effectiveness. HAY GROUP INTERVIEWS AND RECRUITING. Practice Areas. Industries .

Groups 100

Groups Interviews Culture Case Interview 100

Management Consulted

JANUARY 18, 2015

KEARNEY INTERVIEW AND CULTURE. Marketing & Sales. Each company faces substantial challenges in the every evolving face of marketing due to consumer trends and industry dynamics. Consumer Products. Bob Kupbens - Former VP Marketing, Delta Air Lines; VP Apple Inc. KEARNEY INTERVIEWS AND RECRUITING.

Interviews 100

Interviews Culture Case Interview McKinsey 100

Management Consulted

AUGUST 21, 2013

Andy had failed a case interview with one firm but had a confirmed chance with McKinsey London, and he didn’t want to walk away without the offer. It also represents an exciting new moment for us – the first in a series of video interviews we’ll be posting on the site. Jenny Rae: Hi Andy, how are you? Jenny Rae: Good.

McKinsey 175

McKinsey Interviews Case Interview Consulting 175

Management Consulted

AUGUST 28, 2013

Booz & Company Interview and Culture. So you have a Booz & Company interview coming up, and you want to be the best candidate they see? Today, Booz Allen Hamilton and Booz & Company still reign in the federal sector – they own the highest percentage of the market in the government sector. Consumer Products.

Interviews 181

Interviews Culture Company Case Interview 181

Management Consulted

AUGUST 9, 2015

OC&C STRATEGY CONSULTANTS INTERVIEWS & CULTURE . Seeing an opportunity to gain greater access to the American market, OC&C merged with the Callidon Group (based in Boston) in June 2007. Depending on the size of the footprint in their region, the amount of managing partners directly correlate to the sales.

Interviews 100

Interviews Culture Strategy Strategy 100

Tom Spencer

JUNE 16, 2023

This might also involve conducting interviews with key stakeholders, reviewing relevant documents and data, and conducting market research to understand the situation. This might include financial data, market research, or customer feedback.

Data 78

Data Analysis Financial Interviews 78

Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. Why you need to create a system to be a person of your word. Lee Cockerell [link].

Operations 156

Operations Leadership Hotels Sports 156

CaseInterview.com

JUNE 1, 2020

Sometimes, you get lucky because the market moves toward you. Other times, you have to find where the market has shifted toward. If you don’t adapt your sales and marketing messages to your target market’s new priorities, your sales will suffer. In your market, this might be a product opportunity.

Case Interview 69

Case Interview Hotels Interviews Video 69

Tom Spencer

JUNE 6, 2020

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features.

Apparel 103

Apparel Retail Examples Productivity 103

Consulting Matters

MAY 13, 2021

He went through start-up, growth, and eventual sale. After he sold his company, people began picking his brain, especially about the sales process. He targeted clients by industry sector online, created avatars for marketing, and realized he was comfortable working with companies that turnover about 2-3 million pounds.

How To 194

How To Methodologies Industry Sales 194

Management Consulted

FEBRUARY 15, 2015

FTI CONSULTING INTERVIEWS & CULTURE. In the span of 9 years, the firm acquired more than 16 consulting companies in 5 different markets, including Australia, the United Kingdom, Asia, the United States and Latin America. Retail & Consumer Products. In this way, cross office politics can affect morale and productivity.

Interviews 100

Interviews Culture Consulting Case Interview 100

CaseInterview.com

JULY 16, 2019

Below is a success story from a student who was an experienced hire who passed five BCG interviews. This story offers insight into the recruiting process for experienced hires as well as tips for success in the interview. This is a summary of my experience going through BCG interviews as an experienced hire. Success Story.

Interviews 40

Interviews Case Interview Recruiting Recruitment 40

CaseInterview.com

SEPTEMBER 9, 2019

Question: Thank you for creating the Case Interview Secrets videos and Look Over My Shoulder ® program. It is the most practical and intuitive resource on the market, in my opinion. My question is related to note-taking during the interview. So, if in a profitability case, I explore cost and sales. Big mistake.

Case Interview 40

Case Interview Interviews Data Exercises 40

Harmonious Workplaces

DECEMBER 27, 2023

Increased Time and Resource Expenditure: The recruitment process can be time-consuming and resource-intensive, involving advertising, screening, interviewing, and negotiating offers. Brenda helped to place me in a digital marketing position. This formative experience led to a long career in digital marketing.

Recruiting 98

Recruiting Recruitment Meeting B2C 98

Tom Spencer

SEPTEMBER 7, 2014

Growth strategy begins with identifying the source of the problem – you will want to look at customers, products, the company and its competitors. Product: Does our revenue come primarily from ticket sales or other sources? Source: Culturamix ). For example, they might be senior citizens and middle aged women. Consentino.

Strategy 98

Strategy Strategy Strategy& Case Interview 98

Chad Barr

JANUARY 13, 2016

Reflection Point: I’ve been fortunate to work with and study some of the most effective global marketers and identify what they do to achieve success. Promote your products and services. Offer webinars that convert to sale. Don’t just create your content but make sure to market and leverage it as well.

Marketing 52

Marketing Video Interviews Sales 52

CaseInterview.com

AUGUST 2, 2023

The best salesperson does not in and of itself make the best Director of Sales. The best marketer does not in and of itself make the best Chief Marketing Officer. Generating a bunch of sales yourself is very different from getting 12 people to all generate remarkable sales.

Engineering 52

Engineering Sales Policies Operations 52

Consulting Success

OCTOBER 16, 2017

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. Develop Your Marketing Approach as Your Business Grows.

Consulting 147

Consulting Sales Marketing Resources 147

Tom Spencer

AUGUST 17, 2015

It can be used to evaluate the marketing strategy for a product. The pricing strategy that a company employs will affect its market share and profitability. Is the pricing appropriate given the product’s quality and relative position within the market? Is the product a low cost commodity or differentiated?

Analysis 60

Analysis Case Interview Interviews Advertising 60

Tom Spencer

AUGUST 18, 2015

Value Chain Analysis is another tool that may prove useful during the consulting case interview. For more information on consulting interviews, please download “ The HUB’s Guide to Consulting Interviews “ ].

Analysis 60

Analysis Case Interview Interviews Operations 60

Consulting Matters

APRIL 24, 2020

Interview Transcript: Betsy Jordyn : Hey, it’s Betsy Jordyn of the Consultant’s Institute, and I’m so excited to interview Charles Browne. And our topic today is really focusing on those product companies. Why are they buying your product and not someone else’s? Why isn’t it getting out?

Interviews 156

Interviews Company Marketing Operations 156