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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. Your videos on your video channel. But you don't need a book to go on a podcast.

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From Inception to Fruition

Chad Barr

Long before these books were a reality, I knew they would help increase the reach of my intellectual property—something I’ve been doing with articles, podcasts, videos, and other publishing channels for years. But this particular project was something more; it was close to my heart. Don’t start from scratch.

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16 Best Practices for a Successful Email Marketing Strategy

Chad Barr

I even managed to write some of my newsletters from the bottom up. Writing my weekly newsletter is one of the key ways that I expand my digital empire and intellectual property. At times, once I determine the topic, I write from the top down. It usually takes me about 20 minutes or so to write my weekly newsletters.

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Why Consulting Businesses Don’t Scale Easily (& How To Scale Yours)

Tsavo Neal

Dr. Stuart McGill has managed to scale his practice by putting his knowledge into a book, and then, selling it through his website. Alternatively, through your digital presence, you can send thousands of prospects to one of your articles or videos on your website that helps them solve the same problem.

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Friday Fusion: September 4th, 2020

Tsavo Neal

As a “Content Management System”, it’s designed for publishing and managing content. With video. With intellectual property. Looking to get a job in tech? Build it from scratch to show your technical skills. Looking to start a blog or publish articles? Build it with WordPress. Use Squarespace. With content.

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Micro-influence: This 1 strategy can grow your practice locally, regionally, or nationally

Rod Burkert

Welcome to my newsletter, where I focus solely on BVFLS practice development, practice management, and related tools and technology to grow/build/scale your firm. There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos.

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Research: Making It in America Depends on Where You Work

Harvard Business

Related Video. See More Videos > See More Videos > Where you work matters, not just for how much you make, but for your economic mobility — how much you rise or fall in income over the course of your lifetime. .” In other words, many executives do not realize how poorly they’re managing their firms.