Remove Intellectual Property Remove Management Remove Marketing Remove Video
article thumbnail

Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. How to Build Your IP You can build your IP, also known as your content for marketing, in many ways.

article thumbnail

Starting a Skincare Brand: A Guide for Medical Professionals

Business Consulting Agency

Find out how here from concept development to product launch and marketing. Understanding the Skincare Market Before diving into product development, it’s essential to understand the skincare market. Concept Development Identify Your Niche Start by identifying a specific niche within the skincare market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

16 Best Practices for a Successful Email Marketing Strategy

Chad Barr

I was recently asked what are the best strategies and best practices for consistently creating valuable content for my weekly newsletter and email marketing. These topics may be related to business, marketing, digital empire creation®, web presence, and various life issue topics that are dear to my heart.

article thumbnail

Why Consulting Businesses Don’t Scale Easily (& How To Scale Yours)

Tsavo Neal

Dr. Stuart McGill has managed to scale his practice by putting his knowledge into a book, and then, selling it through his website. One way consultants can begin to scale their business (without creating products) is to scale their marketing. Your content will do the marketing for you. back-pain sufferers immediately trust him.

article thumbnail

From Inception to Fruition

Chad Barr

Long before these books were a reality, I knew they would help increase the reach of my intellectual property—something I’ve been doing with articles, podcasts, videos, and other publishing channels for years. But this particular project was something more; it was close to my heart. Don’t start from scratch.

article thumbnail

Friday Fusion: September 4th, 2020

Tsavo Neal

If you’re looking for my favorite way to get traffic — content marketing with SEO — check out my answer here ). As a “Content Management System”, it’s designed for publishing and managing content. If you’re known as an authority in your industry, it’s going to be easier for you to market your business or elevate your career.

article thumbnail

30 Best Consultant Websites & Why They Have Them (2022)

Tsavo Neal

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. My site has a lot of videos.