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A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. I’ve implemented sales training when I should have focused on better client selection.

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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business

” This and a slew of similar maxims reflect a common view of strategy execution: that it’s distinct from strategy, harder to pull off than defining a strategy, and therefore more critical to success — underpinned by seemingly indisputable virtues such as diligence, discipline, consistency, alignment, and focus.

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How to Clarify Your Ideal Consulting Client

Consulting Matters

Pinpointing your ideal client and joining the conversation that is inside their heads is the foundational key that will unlock your marketing effective, close rates, per contract and client fees, your client impact and the joy you experience in your business. What would make them sign up for our training or webinar?

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7 Ways Your Website Can Transform Your Life

Consulting Matters

Having a world-class website that serves as the center of gravity for your marketing efforts is essential. If you skip the web process and go straight to marketing, you might employ tactic after tactic without really having a sense of the end game outside of finding clients. Congratulations! What do I want?

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Looking to Drastically Reduce College Costs? Study Abroad!

MishTalk

My oldest son is studying film-making in one of Europe''s newest and most modern film schools, located right here in Tallinn, for 3,400 EUR total per year. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. So why should one study in the USA at all?

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Tips to Protect and Profit from Your Intellectual Property

Emerson Consulting Group

Understanding the fundamentals of copyrights, trademarks, trade dress and patents is vital in today’s global market. Unfortunately, many business owners fail to take the steps necessary to protect and enhance the market value of their intellectual property assets. Protection of Creative Materials and Photographs.

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Why Germany Still Has So Many Middle-Class Manufacturing Jobs

Harvard Business

However, 48% of the mid-sized world market leaders come from Germany. Of course, success of individual Hidden Champions is based on their leadership and strategy. The Hidden Champions invest 50% more in vocational training than the average German company. This has allowed them to reach 70% of market share in this category.

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