Remove Efficiency Remove Marketing Remove Sales Remove Sports
article thumbnail

Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table?

article thumbnail

Sales Acceleration is Possible, Even in a Pandemic

1 to 1

Against this backdrop, the sales cycle continue to get faster, meaning companies looking to prioritize sales acceleration have to be smart – and quick – when it comes to devising and implementing strategies to boost sales. Successful companies are increasingly focusing on digital sales.

Sales 26
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Offshoring, Onshoring, Nearshoring: So Many Shores, So Little Time

1 to 1

Offshoring is outsourcing work to overseas countries to access a lower-cost labor market while retaining, and often increasing, the quality of skills. This type of outsourcing combines the best of both worlds , linking together cultural similarities with the hiring country while maintaining the cost efficiencies that aren’t found at home.

Sales 26
article thumbnail

Block & Tackle Better And Hit Harder

Martinka Consulting

Regular readers know that I like to make analogies between sports and business. If you read the sports page (paper and screen) you know this. I hear it’s huge on sports talk radio, which I don’t listen to. You have to get the word out (marketing). Football is a collision sport and business is a contact sport.

Sports 40
article thumbnail

There Are 4 Futures for CMOs (Some Better Than Others)

Harvard Business

These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.

article thumbnail

There Are Two Types of Performance — but Most Organizations Only Focus on One

Harvard Business

A great salesperson will operate much more efficiently with a defined process for reaching out to prospects. Our prior research had found that increasing employees’ sense of play, purpose, and work potential can increase their adaptive performance, improving sales, customer experience, creativity, ethical behavior, and grit.

Metrics 44
article thumbnail

How the Best Global Employers Convince Workers to Join and Stay

Harvard Business

“ Employer branding ” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. These persona-oriented profiles make it easier to market content to specific target groups, and help you find the right talent. Delivering on your promises.

Talent 28