Tom Spencer
FEBRUARY 24, 2014
'Veritasium concludes that advertising your page on Facebook is a waste of money. VERITASIUM is a popular educational science channel on YouTube, created by Derek Muller , which tries to uncover misconceptions about science. While not technically “science”, Veritasium has released an interesting and insightful video about the worth of Facebook marketing.
Melissa Agnes
FEBRUARY 24, 2014
'By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. When bad things happen, some of us rise and some fall. These are the times when you want to tap into the mindset of an Olympic gold medal winner. Why? It’s all about high stakes performance and that’s where similarities between the world of the top athlete and the crisis communicator run parallel.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Women in Consulting
FEBRUARY 27, 2014
'By: Pello Walker Targeting your direct marketing materials at non-English speaking prospects and customers in their native languages is an increasingly critical aspect of business success. As easy as it might seem, however, translating and producing a product brochure into a foreign language can be tricky business. Just ask Pepsi, which in the mid-Sixties launched an ad campaign in China using the slogan “Come alive with the Pepsi Generation.
MishTalk
FEBRUARY 27, 2014
'I received an interesting email regarding Ukraine from reader Jacob Dreizin, a US citizen who speaks both Russian and Ukrainian. Jacob comments on media bias and offers the "full scoop" on Ukraine. First, let''s take a look at events that happened earlier today. Pro-Russia Gunman Seize Crimea Parliament Bloomberg reports Gunmen Seize Crimea Parliament as Ukraine Backs New Premier.
Advertisement
Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.
Tom Spencer
FEBRUARY 22, 2014
'Management consultants thrive in the fertile middle ground, a place where new understanding and being easily understood are both essential. YOU may have had the experience of talking with a technical expert like a computer programmer and, at the end of a long conversation, being left with the overwhelming impression that you have absolutely no idea what it is that they do.
Management Consulting Connection brings together the best content for management consulting professionals from the widest variety of industry thought leaders.
Women in Consulting
FEBRUARY 25, 2014
'By: Michelle McIntyre Oakland-based business coach for midlife entrepreneurs, Dina Eisenberg spoke to the South Bay Women in Consulting (WIC) group at the Los Gatos Lodge at a luncheon on January 13. The discussion was about how to kick start an information product or “infoproduct” business. An information product is any product or service that you can sell to people to provide them with information.
MishTalk
FEBRUARY 28, 2014
'Nobel prize winning economist Joseph E. Stiglitz has come to the right conclusion Leaving the Euro Painful but Staying in More Painful. Partial Transcript Question : I want to probe you a bit on that small mistake of the euro. UYou seem to suggest there is nothing that cannot be solved with more European solidarity and I agree with that intellectually.
Strategy+Business
FEBRUARY 27, 2014
'To produce a climate of innovation that trickles down from the top, start by following this effective formula for leadership role modeling.
Melissa Agnes
FEBRUARY 27, 2014
'I recently read a book – a really great book – titled “The Presentation Secrets of Steve Jobs” Within the book, Carmine Gallo, the author, kept saying things like (and I’m paraphrasing) “unless you’re Jobs and cofounded Apple, you can’t get away with xyz” These comments are what filled my mind as I updated my Macbook Air to fix the security breach that we were all made susceptible to, and I read the following: Nowhere within this update info
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Chad Barr
FEBRUARY 28, 2014
On my way today to Tampa Florida to present at the NSA winter conference tomorrow. Topic I will be discussing: Million Dollar Web Presence. This is going to be absolutely great! The post Presenting at NSA Winter Conference appeared first on The Chad Barr Group.
MishTalk
FEBRUARY 24, 2014
'Telegraph writer Ambrose Evans-Pritchard is back at it. In arguably his worst article ever, Pritchard complains France is Looking Straight Down the Barrel of a Deflation Shock. Pritchard bemoans the horrors of falling prices and says " There is a technical solution to this. It is called QE. The European Central Bank can lift the entire EMU system off the reefs by launching a monetary blitz to meet its own M3 growth target of 4.5pc. " Pritchard ignores the fact that equity prices are back in bub
Strategy+Business
FEBRUARY 26, 2014
'Leaders must learn to tell the difference between strong emotions that can lead to constructive change, and those that can tear an organization apart.
Seth Godin Blog
FEBRUARY 23, 2014
'It''s not: Is my price low enough? Is it reliable enough? Do I offer enough features? Am I on the right social media channels? Is the website cool enough? Am I promising enough? No, the most important question in marketing something to someone who hasn''t purchased it before is, "Do they trust me enough to believe my promises?". Without that, you have nothing.
Advertisement
Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.
Chad Barr
FEBRUARY 25, 2014
I am excited to share the recent launch of the new web presence for Merge Gupta-Sunderji , Leadership Expert and Founder of Turning Managers Into Leaders. She gives people specific and practical tools to help them achieve leadership and communication success. Check out this great site, showcasing Merge’s expertise, track record of success and wisdom: © Chad Barr 2014.
MishTalk
FEBRUARY 24, 2014
'The " MtGox " bitcoin exchange site that handled a vast majority of bitcoin transactions is now unavailable at best. More likely, money at Mt. Gox has vanished by fraud. Yesterday, Reuters reported Mt. Gox''s CEO resigns from Bitcoin Foundation. Today the Wall Street Journal notes Bitcoin Exchange Mt. Gox''s Website Appears to Have Been Deleted The website of embattled bitcoin exchange platform Mt.
Strategy+Business
FEBRUARY 27, 2014
'When consumers are rude and abrasive, it''s up to managers to help employees deal with the stress.
Seth Godin Blog
FEBRUARY 27, 2014
'Money''s pretty new. Before that, we traded. My corn for your milk. The trade enriches both of us, and it''s simple. Money, of course, makes a whole bunch of other transactions possible. Maybe I don''t need your milk, but I can take your money and use it to buy something I do need, from someone else. Very efficient, but also very abstract. As we ceased to trade, we moved all of our transactions to the abstract world of money.
This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.
Chad Barr
FEBRUARY 25, 2014
Here is an email I received from one of our clients to today: Hi Chad, I have had correspondence with Bishop Desmond Inglesby of the Church of England, South Africa, but it now appears that it is a scam. He invited me to speak at a conference in March in Cape Town, South Africa. It was supposed to be their annual church conference. It sounded perfect with about 1,500 people in attendance.
MishTalk
FEBRUARY 22, 2014
'As the California Farm Drought Crisis Deepens , a federal agency rules agricultural heartland won’t get any federal irrigation water this summer. In a move that will likely signal higher food prices nationally, a federal agency says California’s drought-stricken Central Valley — hundreds of thousands of acres of the most productive farmland in the U.S. — won’t get any irrigation water this summer.
Strategy+Business
FEBRUARY 26, 2014
'Rita Gunther McGrath reveals why innovation and strategy have converged--and what that means for how companies do business. For more related insights, read " The Thought Leader Interview: Rita Gunther McGrath.
Seth Godin Blog
FEBRUARY 25, 2014
'The framer asks the original question, roughs out the starting designs, provokes the new thing. The polisher finds typos, smooths out the rough edges and helps avoid the silly or expensive error. Both are important. Unpolished work is hardly worth doing. Polishing is relentlessly reinforced in school and feels safe. Framing is fraught with risk and thus avoided by many.
Advertisement
Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c
Chad Barr
FEBRUARY 26, 2014
Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: While attending Alan Weiss’s thought leadership symposium several months ago and hearing Dan Pink’s presentation, I was astounded by Dan’s ability to memorize key elements of each of the 20 global consu
MishTalk
FEBRUARY 26, 2014
'Steen Jakobsen, chief economist at Saxo Bank in Denmark, sent an interesting email yesterday regarding China, Germany, the European debt crisis, and equity prices. Steen is one of the speakers at Wine Country Conference II , May 1-2 in Sonoma, California. What follows is from Steen, I dispense with my usual blockquote style for ease in reading. Economic Vacuum China’s flag is waving strongly these days, the direction of the economic- and political winds have changed but the present multitude of
Strategy+Business
FEBRUARY 23, 2014
'Leaders who excel at retaining top talent truly care about the people delivering the performance. They invest time to help their most valuable contributors understand their capabilities and career goals, improve their performance, and get the necessary sponsorship and support.
Seth Godin Blog
FEBRUARY 26, 2014
'Questions are good. A legitimate, "why?" is enough to change the world. But stalling, stalling is the last thing you need. And why is often an escape hatch for people who know what they should do, but fear doing it. It''s easier to ponder, to question the meaning of this or our role in where we go next. The best answer for the stalling why is: Go. [and of course, the best response to the impestuous, status-quo driven ''Go'' is to ask, "why?"].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Expert insights. Personalized for you.
100 
Let's personalize your content