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Product Market Expansion Matrix

Tom Spencer

The product-market expansion matrix may prove useful in the consulting case interview and is relevant when considering growth strategies. There are four ways that a company can pursue growth: Market penetration: A strategy to increase sales to existing customers and increase market share. (Source: Flickr ).

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B2B Sales Hunters vs Sales Farmers

LSA Global

The B2B Sales Hunters vs Farmers Sales Model The role of B2B sales hunter vs sales farmer has been discussed in business sales training workshops for decades. In general, the roles represent two different, and often related, approaches to selling with each having an important part to play in sales growth.

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How Sales Leaders Drive Growth

LSA Global

Top Sales Leaders Drive Growth If you find a sales leader who Is not up to the challenge of accelerating revenue growth, you have not found a high performing sales leader. But you need more from a sales leader than simply a desire to grow the top line. They demonstrate how sales leaders drive growth.

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Are Your Sales Presentations Missing the Mark?

LSA Global

Product-Oriented versus Customer-Oriented Experienced sales managers know that their team’s sales presentations should orient their messages toward the customer rather than the product. Yet research shows that salespeople regularly stumble headlong into a product-oriented approach when making sales presentations.

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A Surprising Component to High Stakes Sales

LSA Global

Some Surprising Research Related to High Stakes Sales When we ask sales pros to share what matters most with high stakes sales, most get it wrong. When we ask participants in our business sales training workshops, the majority believe that sales prospects want the best option and focus on that aspect of their value proposition.

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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link].

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Warning Signs that You Are Confusing Sales Prospects

LSA Global

Are You Confusing Sales Prospects? But, as part of new sales growth strategy to improve recurring revenue, marketing re-packaged the service as a “subscription” and “membership.” But let’s say you are in the market for a new car. Trouble Ahead Unfortunately, it’s all too easy to be guilty of confusing sales prospects.

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