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How to Craft a Durable Strategy for the Long Run

Tom Spencer

Last year, one of my business professors claimed that “people and culture are your most important competitive advantage!” While culture is essential, it is easy to imitate culture in the long run. This means that even if a company has a great culture, it is not a competitive advantage that will lead to long-term profitability.

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Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager.

Marketing 202
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6 Organizational Culture Change Strategies

Organizational Talent Consulting

Just as no one is perfect, no organization is perfect, and no organizational culture is perfect. Organizational culture is everyone's responsibility, and leaders play a central role in influencing and reinforcing the company culture. Today, many leaders are asking how they can change the organizational culture.

Culture 76
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How to Market Internal Corporate Training

LSA Global

Market Internal Corporate Training More Effectively How well do you market internal corporate training strategies, value propositions, offerings, and learning journeys to your target participants? And the higher the relevance, the less you will need to worry about a robust marketing campaign once word gets out.

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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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How to Effectively Manage Your Company Culture

LSA Global

What Is Company Culture? So much is being written about company culture these days, but few fully understand the importance of company culture or its impact. We define company culture as HOW work gets done as opposed to the strategy or WHAT you want to accomplish in an organization.

Culture 36
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How to Shape Thinking & Influence Executives with Retired Walt Disney World Parks President, Meg Crofton

Consulting Matters

Growing up with a father involved in the space program and an education in marketing, Meg’s roots have significantly influenced her perspective on leadership. The Leadership Journey Meg's journey to the top of Disney's organizational ladder was not a straightforward path.

How To 156