The Secret of a Thriving Company Culture

Organizational Talent Consulting

It's frustrating and confusing when values are only words for marketing campaigns and corporate communications. Thriving company cultures are possible. They just require an actionable understanding of company culture and the ability of leaders to transform values into actions.

3 Steps to Align Sales and Marketing in Professional Services

Prudent Pedal

Aligning Sales and Marketing in professional services–in any industry for that matter–is a perpetual challenge. Marketing blames Sales for not following up on the leads they share. Marketing gives Sales a brand story and complains that […]. Culture Growth StrategyIf you spend time in either function, you know what I’m talking about. Sales says the leads are worthless.

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15 fun ways to waste time and avoid marketing

The Fearless Marketer

Today, it’s from the “We Hate Marketing Our Professional Services Club.” Send me your best ways to avoid marketing. The post 15 fun ways to waste time and avoid marketing appeared first on Action Plan Marketing.

The Story of The Drunk Marketing Letter

The Fearless Marketer

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. And as much as I love laughter and comedy, I once read that you shouldn’t try to use humor in your marketing writing because… “different people have different senses of humor and some just won’t get it and it will be a turnoff.”. Humor works in marketing (if you do it right).

Entering The US Market With Professional Localized Help

Business Consulting Agency

Being one of the largest economies in the world, the US has a significant influence on the global market. With a big consumption market, diverse culture, and a developed economic system, the US is a tempting destination for many international businesses. market entry.

A.T. Kearney Interview & Culture

Management Consulted

KEARNEY INTERVIEW AND CULTURE. Marketing & Sales. Each company faces substantial challenges in the every evolving face of marketing due to consumer trends and industry dynamics. Kearney aims to provide support for companies by helping them stay ahead of new market developments and positioning them to capture new opportunities. Their focus is on: structure and governance, processes, technology enablement, resource configuration and capabilities and culture.

Cultural distress (and consumerism)

Seth Godin Blog

For decades, marketers (and politicians) have been working to amplify cultural distress, a hack on our emotions. Not the tragic emotional distress of being unable to care for your kids, find a place to live or deal with trauma, but the invented cultural distress of modern industrialized societies. Fear of this sort of cultural distress pushes us to simply spend money to avoid it.

Resilient markets

Seth Godin Blog

The “free market” is a bit of a myth. All of these boundaries are designed to create more resilient markets. Markets that serve newcomers as well as insiders. Markets that eventually serve the culture.

Infosys Consulting Interviews & Culture

Management Consulted

To overcome this obstacle, Pratt set himself to studying the examples available and devising a strategy that would create a cohesive culture across the entire Infosys spectrum. On the one hand, Pratt and Joshi wanted to take advantage of the Infosys name when carving out its space in the market, but on the other hand, creating an independent name for Infosys Consulting was vital if it wanted to attract top talent. Digital Marketing. INFOSYS CONSULTING CULTURE.

Kalypso Interviews & Culture

Management Consulted

Today we highlight Kalypso, a young but emerging player in the consulting market. If you are interested in the emerging market of the Internet of Things (IoT) or Augmented Reality (AR) devices, or are fascinated by helping a company navigate product placement in a grocery store, Kalypso may be a good fit for you. With only 3 offices in a market as large as the U.S, KALYPSO CULTURE. The post Kalypso Interviews & Culture appeared first on Management Consulted.

KPMG Consulting Interviews and Culture

Management Consulted

Though not as aggressive, creative or flamboyant as MBB or perhaps even its Big 4 competitors, KPMG is a huge force in the consulting market and not one to be taken lightly. The merger was mutually beneficial, strengthening Marwick, Mitchell & Company’s presence in Europe, while giving Peat a stronger foothold in the rapidly expanding North American market. A major part of their worldwide marketing campaign was the tag line, “It’s time for clarity.”

AlixPartners Interviews and Culture

Management Consulted

Generally regarded as turnaround market leaders, AlixPartners is doing a killer job at taking up more room in the consulting space by strategically hiring a plethora of gurus. ALIXPARTNERS CULTURE . 2013: “Top 5 Largest Crisis & Recovery Consulting Providers by Revenue & Market Share” – Bloomberg BNA Business. The post AlixPartners Interviews and Culture appeared first on Management Consulted. ALIXPARTNERS CONSULTING.

Identifying Market Opportunities

Prudent Pedal

To illustrate a powerful example of how firms might think about their own growth, marketing, and brand strategies from the data they’re looking at. Rethinking What Market Data Is NOT Telling You. of Catholics say their religious affiliation is “strong” If the market your firm currently serves were like the Catholic market just described, would you be proposing to go all in to serve it? Identifying Market Opportunity Within the Market.

To Make Deals in the Middle Market, Private Equity Needs Cultural Literacy

Harvard Business

Doing business starts with building mutual trust and respect. Private equity Mergers and acquisitions Strategy Digital Article

How Should I Adapt To Sell In Different Cultures?

David A Fields

A consultant asked me this question: Most of your business development recommendations seem very oriented toward Western cultures. How should I adapt my business development efforts to these other markets? Have you worked in (or are you located in) a market other than the US or Western Europe? If so, what do you do differently in those markets?

Parthenon-EY Interviews and Culture

Management Consulted

With 27 offices worldwide, Parthenon-EY is still a new venture, although it is has gained decent market share in the 2 years it has been operational. Combining strategy experience with a worldwide network, financial backing and brand-name, Parthenon-EY has grown successfully without losing the familial culture that was so important to its co-founders. PARTHENON-EY CULTURE. The post Parthenon-EY Interviews and Culture appeared first on Management Consulted.

Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. On this episode, Stuart shares the number one consulting success truth — your network is your biggest marketing tool. Building A Business on Cross-Cultural Communications.

Key Steps to Shape Your Corporate Culture

LSA Global

Where Corporate Culture Fits For some, workplace culture can be overwhelming. Savvy business leaders understand the importance of culture in terms of business performance and employee engagement. Three Steps to Shape Your Corporate Culture.

Modern marketing and hustle

Seth Godin Blog

Marketing is the work of helping people get what they’ve wanted all along. Marketing is about establishing the conditions for a small group of people to eagerly spread the word and build connection.

How To Create Content Marketing Unicorns

Henry DeVries

Marketing is storytelling, and great storytelling transcends languages and cultures

The Cambridge Group: Interviews & Culture

Management Consulted

Acquired in 2009 by The Nielsen Company, a world leader in market research, and with only one location in downtown Chicago, the Cambridge Group has taken the most basic concept of “supply and demand” and concluded that there is a better way. In short, Kash subscribes to the philosophy that demand in the market should come first before a product or service is offered, instead of creating a product or offering a service and then trying to gin up demand. Go to Market Optimization.

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FTI Consulting Interviews and Culture

Management Consulted

FTI CONSULTING INTERVIEWS & CULTURE. In the span of 9 years, the firm acquired more than 16 consulting companies in 5 different markets, including Australia, the United Kingdom, Asia, the United States and Latin America. Significantly, 25%+ of revenues came from outside the United States, proving their expansion into global markets was substantial. FTI CONSULTING CULTURE. The company shares extensively about cultivating a culture of mentorship and growth.

BTS Group Interviews and Culture

Management Consulted

BTS GROUP INTERVIEWS AND CULTURE. Marketing & Sales. BTS GROUP CULTURE. The culture at BTS Group is described by employees as fun, tight-knit, and quirky. This core value has definitely permeated the entire firm culture. This setup has enabled BTS Group to create a collegial and familial culture. This can be both positive and negative; miscommunication and less-defined roles are common in cultures with less rigid leadership structures.

Gallup Consulting Interviews and Culture

Management Consulted

GALLUP CONSULTING INTERVIEWS AND CULTURE. He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television. The firm at large is considered an international leader in public opinion polling, market research and management consulting. Market Research. GALLUP CONSULTING CULTURE.

Altman Vilandrie: Interviews and Culture

Management Consulted

Bringing new products to market – As something that is particularly important in technology, media and telecoms, Altman Vilandrie helps clients identify the demand for products and help with product and service development. Are they taking up as much market share as they should? Capital Markets – Altman Vilandrie creates forecasts to help clients make better investments. ALTMAN VILANDRIE CULTURE. FTI Consulting Interviews and Culture.

Cornerstone Research Interviews and Culture

Management Consulted

Specializing in economic, financial and market analysis, specifically for cases in litigation, Cornerstone Research touts itself as the one player major law firms turn to when navigating the obstacle course that is the American and European legal systems. The three co-founders saw an opportunity in the niche market of litigation consulting, and 25 years later it is obvious they have taken full advantage of the gap. CORNERSTONE RESEARCH CULTURE. CORNERSTONE RESEARCH.

How to Evaluate Your Marketing Team

Prudent Pedal

In my last post, How to Evaluate Your Marketing Leader , I laid out a rubric for managing partners to assess the performance of their marketing leaders. This week, I want to provide similar guidance to Marketing Leaders to evaluate the performance of your marketing teams.

Hay Group Interviews and Culture

Management Consulted

Below them is a team of five global managing directors, each owning a different sector: mature markets, fast-growing markets, productized services, people-delivered services, and expertise & knowledge management. HAY GROUP CULTURE. Applicants will be put through the standard fit interview to assess how well they will get along with other and adjust to the culture at the firm, but their interviews are often easy going. PwC Consulting Interviews and Culture.

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How to Effectively Manage Your Company Culture

LSA Global

What Is Company Culture? So much is being written about company culture these days, but few fully understand the importance of company culture or its impact. You need to manage your company culture to achieve peak performance.

How an Analytics Mindset Changes Marketing Culture

Harvard Business

The most significant culture shift today for marketing teams is adopting an analytical marketing approach. The problem is that while marketers are thinking differently about their data, in many cases they’re not acting differently based on what the data is telling them. At SAS, where I work, we’ve built an analytical culture by focusing on three approaches. Measuring your marketing efforts quantitatively is crucial. HBR STAFF.

Simon-Kucher & Partners Interviews & Culture

Management Consulted

SIMON-KUCHER & PARTNERS INTERVIEWS & CULTURE. Though the firm’s background is exclusively in pricing, in more recent years it has been breaking into other practice areas such as strategy, marketing, and sales. In 1996, Simon-Kucher opened an office in Boston and began to put more of a focus on its other three practice areas: strategy, marketing, and sales. This says a lot about the type of firm culture Simon-Kucher has aimed to build. Marketing.

Analysis Group Interviews and Culture

Management Consulted

On a day-to-day basis, you may could be helping a law firm critique their opponent’s expert analysis and developing financial models, or you may be working with government and corporate clients, helping them value companies, analyse markets and place for mergers and acquisitions. ANALYSIS GROUP CULTURE. Analysis Group’s firm culture is one of its strongest selling points. – always a good hallmark of any culture. ANALYSIS GROUP CONSULTING.

Abt Associates Interviews and Culture

Management Consulted

In 2007, Abt bought the NYC-based research firm SRBI, combining two market leaders and greatly impacting both companies. Social Marketing and Behavior Change. ABT ASSOCIATES CULTURE . Market Research Firm – Honomichl U.S. Top 100 company – Washington Technology, a list ranking the largest companies serving the government market. The post Abt Associates Interviews and Culture appeared first on Management Consulted. ABT ASSOCIATES.

What Is a Customer Focused Culture?

LSA Global

A True Customer Focused Culture There’s a lot of talk lately about focusing on the customer. And it is easy to see how a customer focused culture could benefit an organization compared to organizations who don’t pay as much attention to what matters most to their customers.

5 Ways to Create a Culture of Market Leadership

LSA Global

Market Leadership. What does it mean to create a culture of market leadership? It means that you are able to consistently generate new, innovative, and desirable products and markets ahead of your competition. Market leaders develop a culture that welcomes new technologies, encourages a thirst for knowledge, and breaks down any barriers to creative and opportunistic steps forward. The Definition of Corporate Culture. Blog High Performance Cultur

How to Evaluate Your Marketing Leader’s Performance

Prudent Pedal

If you’re a managing partner, practice leader, sales leader, or chief administrative officer in a professional services firm, you probably have responsibility for “managing” marketing. What is Marketing? . What is Marketing’s Role in Your Firm?

318: Michele Bailey—The World Of Marketing Is Transformed. Are You Ready For A New Strategy?

On the Brink Podcast

She is the founder of The Blazing Group, a brand and culture agency born of her strategy-first approach to business, her flair for sharing stories, and her desire to enhance employee wellness while pursuing business goals. Hear how gratitude can change your life and your business.

Bates White Economic Consulting Interviews and Culture

Management Consulted

Bates White has been a dominant market leader in asbestos litigation and valuation as well as in False Claims Act litigation. There are also several opportunities outside these tracks, available in the area of operations that span multiple disciplines to include human resources, finance and accounting, marketing, information systems and technology, administrative support, and corporate services. BATES WHITE CULTURE. BATES WHITE ECONOMIC CONSULTING.

Alvarez & Marsal Interviews and Culture

Management Consulted

This added to the firm’s already glowing reputation as they continued to diversify their services and enter new markets. ALVAREZ & MARSAL CULTURE. There are a few things that immediately stand out about Alvarez & Marsal’s culture. PwC Interviews and Culture. The post Alvarez & Marsal Interviews and Culture appeared first on Management Consulted. . ALVAREZ & MARSAL CONSULTING.

Job Hub: Boeing Jobs and Culture

Management Consulted

———— History & Culture. However, when the war was over, the abundance of used military planes inundated the commercial market and sent many aircraft producing companies into financial tailspins. By adding airmail planes to its fleet, in addition to servicing the rapidly expanding market for commercial airlines, Boeing saw sustained post-war success. The post Job Hub: Boeing Jobs and Culture appeared first on Management Consulted.