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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. All of us consultants can do the same. Your videos on your video channel.

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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is essential for consultants because we are in the knowledge business. Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients.

Marketing 202
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How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. Flash forward to today - his consulting business helps clients create the future and not just respond! Why you need to develop intellectual property through content development.

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How to Design the Ideal (and Most Profitable) Consulting Business

Consulting Matters

If you’re a high-achiever SURELY, you’ve considered starting your own consulting business by now (if you haven’t already.) But the reality is… …Growing a consulting business is unlike any other business! There are lots of reasons you might want to be a consultant. Phase 1: The PRE-LEAP Phase.

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Why Consulting Businesses Don’t Scale Easily (& How To Scale Yours)

Tsavo Neal

“Why don’t consulting businesses scale easily?”. He wants to find a way to help the people who don’t live in Waterloo, or who don’t have $1000 to spend on a consultation with him. Consultants, like Doctors, bill by the hour. Most consultants don’t imagine themselves as product creators. Do you see this guy here?

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Friday Fusion: September 4th, 2020

Tsavo Neal

Example: People come to my blog because they are interested in consulting websites. They want to improve their consulting website so that it helps them get more clients. With video. With intellectual property. Why are people coming to your blog? What result do they want to get from your blog? With content.