Consulting Intellectual Property Marketing Video 
Johanna Rothman
OCTOBER 10, 2023
Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. All of us consultants can do the same. Your videos on your video channel.
Consulting Matters
MAY 25, 2023
Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property.
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Consulting Matters
JANUARY 13, 2018
Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).
Consulting Matters
FEBRUARY 10, 2022
Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. He never learned to read music, so he created his own.
Consulting Matters
MAY 16, 2018
If you’re a high-achiever SURELY, you’ve considered starting your own consulting business by now (if you haven’t already.) There is no shortage of advice and mentors that can help you learn how to market and sell yourself. But the reality is… …Growing a consulting business is unlike any other business!
Tsavo Neal
APRIL 29, 2021
“Why don’t consulting businesses scale easily?”. He wants to find a way to help the people who don’t live in Waterloo, or who don’t have $1000 to spend on a consultation with him. Consultants, like Doctors, bill by the hour. Most consultants don’t imagine themselves as product creators. Do you see this guy here?
Tsavo Neal
SEPTEMBER 4, 2020
(If you’re looking for my favorite way to get traffic — content marketing with SEO — check out my answer here ). Example: People come to my blog because they are interested in consulting websites. They want to improve their consulting website so that it helps them get more clients. With video. With intellectual property.
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