Johanna Rothman

OCTOBER 10, 2023

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. That makes so much sense.

Intellectual Property 85

Intellectual Property Consulting McKinsey Video 85

Consulting Matters

JANUARY 13, 2018

Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) it's one thing to have a repository of intellectual property (IP).

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Tsavo Neal

APRIL 29, 2021

“Why don’t consulting businesses scale easily?”. He wants to find a way to help the people who don’t live in Waterloo, or who don’t have $1000 to spend on a consultation with him. With Back Mechanic, Dr. McGill has taken his expertise and created a product out of it. Consultants, like Doctors, bill by the hour.

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Consulting How To Intellectual Property Productivity 78

Tsavo Neal

SEPTEMBER 4, 2020

There are hundreds of different ways you can monetize your blog — but I’ll give you two: Products and/or Services. Example: People come to my blog because they are interested in consulting websites. They want to improve their consulting website so that it helps them get more clients. That’s your product. With video.

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Intellectual Property Sales Productivity Software 78

Tsavo Neal

JANUARY 20, 2022

“What are examples of some of the best consultant websites?” ” “Why does an independent consultant need a website?” ” As a specialist in design, copywriting, and marketing for consultants, I’m biased. I believe every consultant should have a website. My site has a lot of videos.

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Consulting Case Study Case Studies Media 167

Chad Barr

AUGUST 12, 2009

Most consultants are making this mistake over and over and are still waiting for the phone to ring! You drive the value to your customers and prospects by creating amazing products and services, publishing great stuff, shamelessly promoting it, and leveraging every component of marketing gravity you can and guided by your Internet strategy.

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Intellectual Property How To Video Report 40

Tsavo Neal

NOVEMBER 13, 2017

Web design for a consulting firm instead of an independent consultant is more similar than it is different — but the differences are important to note. In this article, I feature 12-15 of the best boutique consulting firm websties, and how these websites attract and develop new business for each firm.

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Consulting Education Tools Financial 121