Consulting Matters

OCTOBER 13, 2022

I asked Contacts Count President and Networking Guru Vern Schellenger to do an on-air coaching session with me to help me craft my own personal and business networking strategy. The 8 competencies developed by Contacts Count contain skills, behaviors, tools, and strategies you can learn to make networking an Art not an Accident.

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Tom Spencer

AUGUST 12, 2022

Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. It is where the company connects with customers. Developing Digital Marketing Media. Part of many job descriptions is to develop digital marketing materials.

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Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. It all starts here. or how to guidance (How to.).

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Steve Shu Consulting

JUNE 30, 2010

In my mind, the book is excellent for executives, strategists, marketing, and innovators. From a strategy perspective, the approaches are well-structured and remind me of timeless, Michael Porter-esque classics. Marketing segmentation is about subdividing markets into subsets of customers that behave similarly or have similar needs.

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Organizational Talent Consulting

JUNE 12, 2023

Organizational culture is everyone's responsibility, and leaders play a central role in influencing and reinforcing the company culture. Here are six practical culture change strategies that will move your company closer toward your goal. Examples include a company's vision and values or mission statement.

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Kai Davis

FEBRUARY 9, 2023

Kai’s Pick: The Strategy of Preeminence by Jay Abraham The Strategy of Preeminence is a concept that focuses on becoming the most trusted advisor in your market. I love The Strategy of Preeminence. Set aside 30-minutes to watch this video, it’s a valuable mindset to cultivate in your business: [link].

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Organizational Talent Consulting

DECEMBER 19, 2022

Studies show that 85% of executive leadership teams spend less than one hour a month discussing strategy, and up to 95% of employees are unaware of or do not understand their organization's strategy. In reality, some leaders don't know how to lead strategically, and some company cultures reward leaders for saving the day.

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Business Consulting Agency

JULY 30, 2022

Most types of businesses require marketing and advertising. In our digital age, online marketing is common. Most companies invest into paid advertising and organic marketing strategies. Lack marketing results? A company is often experiencing temporary a “lost at sea” type of situation.

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Consulting Matters

FEBRUARY 23, 2023

Do you have the mindset and strategies you need to create a thriving consulting or coaching business so you can reach your full potential in your career and life? About the guest: Ann Carden has an extensive 41-year business and marketing background. Plus, you'll get a networking script to connect with potential clients easily.

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Consulting Matters

MAY 11, 2023

Lisa Kanda is a LinkedIn marketing expert who is passionate about efficiency and authenticity. She shares her journey from corporate marketing to becoming a LinkedIn specialist and the evolution of the platform since Microsoft's acquisition. It can be frustrating and overwhelming.

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Consulting Matters

AUGUST 17, 2023

Sari's experience is invaluable as she helps parents break down tasks into manageable pieces to aid in their parenting, an approach that also proves beneficial in my Purpose to Profits Academy, assisting entrepreneurs to become more efficient in their marketing and sales efforts.

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Consulting Matters

AUGUST 17, 2023

Sari's experience is invaluable as she helps parents break down tasks into manageable pieces to aid in their parenting, an approach that also proves beneficial in my Purpose to Profits Academy, assisting entrepreneurs to become more efficient in their marketing and sales efforts.

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Consulting Matters

FEBRUARY 10, 2022

I met Jared several years ago when we worked with a company helping us build our online platform and get started creating content. Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. 5 Positioning Strategies: Which One is Right for You?

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Consulting Matters

FEBRUARY 3, 2022

I have witnessed her remarkable journey from a start-up consulting business owner to an established expert with five published books and author of articles featured in Fast company, the Wall Street Journal, the New York Times, Forbes. Check out our marketing agency services, mentoring programs and courses at [link].

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Successful Independent Consulting

MARCH 11, 2022

The easy way to create a simple, yet professional website You don’t need to spend weeks and piles of money creating a fancy website with video, graphics, and custom photography. What is the market segment or industry of your ideal client? For example, start-ups, middle-market, or global companies?

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Consulting Matters

MAY 25, 2023

Learn more: [link] Join this action-learning mastermind community for proven consulting/coaching marketing & sales strategies, time-saving tools, easy-to-follow templates, revenue-generating copywriting skills and community support to. Ensure you're booked solid with clients you love.

Intellectual Property 156

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Consulting Matters

JUNE 16, 2022

How the ideal client archetype informs all of your marketing activities and changes how you FEEL about marketing. In my last video, I promised to share five things you needed to know about your ideal client last week. Learn more about my Brand Positioning and Messaging strategy services: [link].

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Consulting Matters

NOVEMBER 17, 2022

Marketing and all things related to marketing and getting clients are the #1 pain point for new and seasoned consultants and coaches. And this is a pain point we're all aware of as we make the transition from employee to entrepreneur, but there's more involved with this marketing challenge than meets the eye.

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Consulting Matters

OCTOBER 5, 2023

As the conversation unfolds, we discuss practical strategies for navigating these liminal spaces during significant life changes. He began his career in sales and sales management with a division of a Fortune 500 company in the aerospace and defense industry.

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Consulting Matters

JUNE 1, 2023

We also delved into her networking strategies for introverts, leveraging unique advantages, and establishing credibility through content and publications. She shares how she learned to recognize that running a small business was what she was doing, and how she decided to use those skills to launch her own practice.

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Consulting Matters

FEBRUARY 17, 2020

I had sat with over 100 focus group participants and heard story after story about the impact of the company's unethical sales practices on their lives. Leverage your empath gifts to the hilt in marketing. Even if you don't like marketing, your empathy sets you up to be very good at it. as little as 90 days.

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Consulting Matters

SEPTEMBER 7, 2023

Growing up with a father involved in the space program and an education in marketing, Meg’s roots have significantly influenced her perspective on leadership. This concept involves translating a company's vision and mission into meaningful activities that help people develop conviction for their work.

How To 156

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Consulting Matters

SEPTEMBER 7, 2023

Growing up with a father involved in the space program and an education in marketing, Meg’s roots have significantly influenced her perspective on leadership. This concept involves translating a company's vision and mission into meaningful activities that help people develop conviction for their work.

Leadership 156

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Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. For Reflection: Are you strategic or scattered in your marketing approach?

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Jerry Fletcher

SEPTEMBER 25, 2021

Like the preceding session the introducer basically read the session topic, the presenters name and their company name from the printed agenda card. That is what 30-Second Marketing is all about. Or you might like this video. I’m a Master of Consultant Marketing. That was it. You have to introduce yourself.

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Consulting Matters

OCTOBER 6, 2022

Today, I am talking to Vern Schellenger, president of the premier networking training and coaching company Contacts Count. In this unique on-air coaching session, you will see how to create your own networking strategy to help you achieve your goals. Learn more about my Brand Positioning and Messaging strategy services: [link].

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Consulting Matters

APRIL 27, 2023

We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings. About the guest: Diane is the Lead Speaking Coach and a Personal Brand Strategist with Speaking Your Brand® Diane regularly speaks on personal branding, LinkedIn strategy, and women’s empowerment.

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Jerry Fletcher

JUNE 6, 2020

Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. That list, which includes suspects, prospects and customers, is becoming the basis of valuation for companies that operate digitally. . It still is.

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Consulting Matters

APRIL 20, 2023

When you incorporate storytelling into your marketing and branding strategies, you're not just telling people what you do; you're showing them who you are. It's not just about communicating your business value - it's about connecting with your client on a deeper, more personal level.

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. Learn more about my Brand Positioning and Messaging strategy services: [link].

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Consulting Matters

DECEMBER 1, 2022

If you don't know what to sell, you avoid marketing like the plague and procrastinate on meeting someone who expresses interest in your services. This is why marketing didn't scare me when I started my business, even though it was new to me. Learn more about my Brand Positioning and Messaging strategy services: [link].

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Consulting Matters

JUNE 9, 2022

In my early days as a business owner, it was so hard to explain what I did that I often avoided situations where I would have to, which affected more than my marketing results. Hear four sneaky reasons why you might struggle with this like I did and my strategies for turning this around. It affected my self-esteem!

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Consulting Matters

NOVEMBER 3, 2022

I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing. Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link].

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Consulting Matters

JULY 14, 2022

About my guest: Sarah King has spent 25 years leading the Human Resources functions of large, publicly listed global hospitality companies, including in her current role. Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link].

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Steve Shu Consulting

JULY 29, 2017

Should the function sit within marketing? Maybe within the digital strategy group? In my work with Digitai in the past year, I’ve done work with companies in countries like Australia, Germany, Spain, UK, and the US. which see the potential to disrupt the market by leveraging behavioral science principles).

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