LSA Global

APRIL 10, 2020

High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. LinkedIn’s recent State of Sales report found that 62% of B2B decision makers look for an informative LinkedIn profile when considering talking with a sales rep.

Sales 36

Sales B2B Metrics Case Study 36

Harvard Business

OCTOBER 18, 2018

But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. His CFO and his sales chief had been at loggerheads for a while. Ahmed accused Damon of throwing up roadblocks and using his power to undermine the sales department.

Case Study 46

Case Study Case Studies Study Sales 46

Business Consulting Agency

JANUARY 21, 2024

Marketing consultants bring a wealth of experience, industry insights, and knowledge of the latest trends, allowing for the development of targeted and effective marketing strategies. A case study by Demand Gen Report found that businesses with effective lead nurturing strategies experience a 45% increase in lead generation ROI.

ROI 52

ROI Marketing Consulting B2B 52

Harvard Business

DECEMBER 19, 2018

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. That company had sold exclusively on its own site, and Mark’s expertise had served PedalSpark well with its first product. His two direct reports were split.

Case Study 35

Case Study Case Studies Study Company 35

Tom Spencer

JUNE 6, 2020

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Determining appropriate product pricing (e.g. Prioritizing new product development efforts. campaign optimization).

Apparel 103

Apparel Retail Examples Productivity 103

Harvard Business

MAY 22, 2017

So how can you improve your sales skills, especially if you don’t pitch people often? And what should you do if you lose a sale? “Many of them tell me that sales is something they never want to do in their careers.” ” And yet, he says, “Sales is the most fundamental skill.”

Sales 74

Sales How To Case Study Case Studies 74

LSA Global

AUGUST 28, 2019

Sales Training without Reinforcement Should Be Unacceptable. Based upon over 800 sales training measurement projects, we know that sales training by itself – even if it is highly customized – only changes the on-the-job behavior and performance of 1-in-5 sales reps. Sales training reinforcement.

Sales 28

Sales Training Training Methodologies 28

Tom Spencer

AUGUST 22, 2020

The data must be specific to individual brands and product lines, not the company as a whole. Here are some types of data to consider when developing the data warehouse: Economic data: Employment and unemployment, discretionary income, inflation rates, GDP, interest rates, energy costs, etc. Types of Data. What is the rate of growth?

Marketing 88

Marketing Advertising Retail Sales 88

LSA Global

APRIL 25, 2022

The Sellers’ Trap For a seller, it’s typically exciting when the company develops something new because, with new products and solutions, come new opportunities and good reasons to re-engage with target customers. Top sales teams create sales battlecards for each key buyer persona. But beware. This is a mistake.

How To 36

How To Sales Training Training 36

Johanna Rothman

AUGUST 12, 2020

Let's set the objective: “Establish New Product X as the premier product in its category.” . Now, you create 3-5 Key Results: Create and publish benchmarks to prove Product X leads the category in the next quarter. Show Product X at a tradeshow in the next quarter. Show Product X at a tradeshow in the next quarter.

Benchmarking 94

Benchmarking Productivity Case Study Case Studies 94

Tom Spencer

SEPTEMBER 7, 2014

Growth strategy begins with identifying the source of the problem – you will want to look at customers, products, the company and its competitors. Addressing this type of case question is achievable, provided you can identify the root of the problem. Below we look at a specific case scenario. Source: Culturamix ).

Strategy 98

Strategy Strategy Strategy& Case Interview 98

Harvard Business

JULY 7, 2016

“It feels weird eavesdropping like this,” Alejandra Chirinos told Ricardo Rodriguez, her marketing VP, and Miguel Martinez, her head of sales. ” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers.

Case Study 31

Case Study Case Studies Study Fashion 31

Harvard Business

JUNE 26, 2018

She’d hoped to escape from work for the morning, but as the founder and CEO of 2 Proud Pups, a maker of all-natural dog care products, she didn’t have much free time. Existing products had touted their cleaning power, but their ingredient lists were long and full of nasty-sounding chemicals that irritated the dogs’ skin.

Case Study 28

Case Study Case Studies Study Productivity 28

Steve Shu Consulting

JUNE 30, 2010

The significance of the stratification Adrian uses is that in order to play in one quadrant, one often needs to develop separate and specialized strategies. Adrian Ott cites the example of P&G’s Febreeze, which was a great product that initially failed in the market because people forgot to use it.

Marketing 256

Marketing Strategy Strategy Strategy& 256

BCG

AUGUST 23, 2016

And what works in developed markets won’t necessarily work in emerging economies. By 2020, emerging markets will account for more than 30% of pharmaceutical sales growth worldwide. Southeast Asia alone is expected to generate $40 billion in pharmaceutical sales by 2020.

Pharmaceuticals 40

Pharmaceuticals Case Study Case Studies Sales 40

Tom Spencer

AUGUST 1, 2021

If you are running a tech startup, you probably spend most of your time focusing on your product to make it lean, easy to use, and able to solve people’s problems. The same idea works for your products. Social proof gives people comfort when they are making a decision to purchase a product they haven’t tried before. Crowds (e.g.

Productivity 88

Productivity Survey Tools Marketing 88

Management Consulted

NOVEMBER 20, 2013

Case interviews go beyond just spouting business knowledge – you are tested on how you build and communicate a clear framework, break down problems into small pieces, develop real world options, and recommend actionable solutions despite the presence of conflicting information. For now, however, let’s just get started.

Case Interview 236

Case Interview Interviews Study Cover Letters 236

Tsavo Neal

NOVEMBER 16, 2017

Consulting is a relationship business — and technology has changed the way we start and develop relationships. Social proof is one of the most critical elements of marketing and sales. By the end of this article, you will… Understand why social proof is important for helping you attract and develop new business.

Consulting 60

Consulting How To Case Study Case Studies 60

Harvard Business

AUGUST 16, 2018

Consider the example of Nicolas, a regional sales vice president at a medical devices company. When promoted to his new role, he inherited a group of district sales managers responsible for selling to hospital systems in their respective geographies. Talent Developers: attract, assess, develop, and retain talent.

Turnaround 36

Turnaround Talent Groups Meeting 36

Harvard Business

AUGUST 3, 2018

Most innovation investments, such as product improvement, technological innovation, and research and development (R&D) traditionally aim at strengthening the innovation capacity of the organization. Nokia did have resources to develop a new operating system, but chose to stick with Symbian.

System 43

System Development Resources Case Study 43

Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. Thank you, Michael. It’s a pleasure to be here. Tell me more about that.

Consulting 116

Consulting Productivity Advertising Training 116

Tsavo Neal

MARCH 20, 2019

But, not all sales conversations lead to project work. prospects turn into a paying client — or a 20% sales call conversion rate. Sales call conversion rate: 20% Consultations needed per month: 3.3333 Consultations needed (per week): 0.8333 Consultations needed (per day): 0.111. Now we’re getting somewhere.

Consulting 101

Consulting Marketing Sales Tools 101

Harvard Business

OCTOBER 13, 2016

“Sell higher and call on the C-Suite” is probably the most common refrain in business development, and you can see why. During their evaluations, they’ll typically ask themselves two questions: Is your product or service better than alternatives, and, equally important, can their people work with you and your organization?

Strategy 28

Strategy Strategy Strategy& Hotels 28

Harvard Business

NOVEMBER 6, 2018

Transforming Customer Experiences draws upon the latest research and insights to equip senior managers with a new toolkit for leading and managing a professional services firm or a customer service or sales team. The case explores this process through the example of Cineplanet, a leading movie cinema chain in Peru.

Education 30

Education Methodologies Case Study Case Studies 30

Harvard Business

DECEMBER 7, 2017

.” The program is distinctive in developing a holistic curriculum that speaks to the challenges faced by modern service organizations, Buell says. Participants in the program learn the fundamentals of delivering breakthrough service through cases and interactive lectures, from HBS faculty members. Developing the Global Leader.

Education 28

Education Methodologies Case Study Case Studies 28

Tsavo Neal

MAY 25, 2017

One sells $10 products, and the other sells $10K-$100K, high-touch consulting services. Effective positioning is about selecting a specific industry or problem to focus on and developing expertise in that area. Core Product. Ultimately, the only thing that matters for consultants is number 12 — core product.

Consulting 60

Consulting How To Industry Marketing 60

Women in Consulting

OCTOBER 26, 2015

But we can develop skills and expertise that make us relevant, credible, and sought after. I need to be constantly developing and marketing differentiated products or services that meet a need, that I can deliver in a quality manner and that people will pay for. Face it, none of us can change our gender, race or age.

Interviews 48

Interviews Case Interview Consulting Bain 48

Harvard Business

AUGUST 31, 2018

Developing a diverse leadership pipeline can benefit companies in all sectors. To increase diversity at senior executive levels, more must be known about one group in particular: women of color in midlevel leadership, who successfully developed and progressed beyond individual contributor and first-line management.

Management 45

Management Leadership Culture Development 45

Harvard Business

JUNE 30, 2017

When it comes to training and workforce development, lots of them. This is a particularly acute issue at the entry level, where employers have come to accept that high levels of attrition and low levels of productivity and quality are normal. Almost half (49%) said that it was difficult to ensure a return on investment (ROI).

Training 37

Training Training ROI Metrics 37

Harvard Business

DECEMBER 14, 2018

When you’re having a bad time at work — your big project isn’t coming together as planned or you’re missing your sales targets by a wide margin — talking to your manager may be the last thing you want to do. Case Study #1: Admit your mistakes and generate ideas on how to improve. Ignore red flags.

How To 53

How To Resumes Case Study Case Studies 53

Management Consulted

AUGUST 9, 2015

Depending on the size of the footprint in their region, the amount of managing partners directly correlate to the sales. Like the practice areas, OC&C Strategy Consultants have developed their personal strategy around smaller focus areas but promising big results. Industrial Products. Practice Areas . Business Services.

Interviews 100

Interviews Culture Strategy Strategy 100

Management Consulted

DECEMBER 13, 2015

In the consulting case interview, your time is even more precious: you have only 4 minutes to develop and present a plan (2 to structure your case and 2 to present). The interviewer wants you to assess the existing market of a product in units or sales. 3 – Market Study. 1 – Market Sizing.

Case Interview 100

Case Interview Consulting Interviews Study 100

Management Consulted

JANUARY 18, 2015

1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Marketing & Sales. Kearney aims to provide support for companies by helping them stay ahead of new market developments and positioning them to capture new opportunities. Consumer Products. Innovation.

Interviews 100

Interviews Culture Case Interview McKinsey 100

CaseInterview.com

DECEMBER 4, 2019

As you might know, Motorola eventually dominated the pre-smartphone mobile phone market with close to $10 billion in annual sales. In my consulting practice today, I exclusively serve small businesses — some as small as $500,000 a year in sales up to $15 million typically (sometimes up to $300 million). They’d say, "I don’t know."

McKinsey 75

McKinsey Case Interview Bain Data 75

Management Consulted

OCTOBER 2, 2016

Founded in 1989 by three former consultants of the MAC Group (a boutique sales and distribution consulting firm), Cornerstone Research was established to be very different than the general management consulting firm it was birthed from; focused on unique clients, managing delicate client relationships, and offering specialized work.

Interviews 100

Interviews Research Culture Case Interview 100

Tsavo Neal

JANUARY 20, 2022

For me, I can pick up the phone and my sales process from that point onwards is about qualification and some negotiation, but you’ve got to start with lead generation. In fact, my website is my secret 24/7 sales agent. Nigel Green – Sales Consultant Writing is a window to the mind. My site has a lot of videos.

Consulting 167

Consulting Case Study Case Studies Media 167

Chad Barr

NOVEMBER 23, 2009

Takeaways: Productize my business to complement the concept of the accelerant curve. Manage myself out of the business, increase my virtual team, clone myself as much as possible in sales & marketing, leverage my staff to the highest level possible and hold them accountable for outcomes and results. Develop more diagnostic tools.

Intellectual Property 40

Intellectual Property Case Study Case Studies Groups 40