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An Overview of Digital Marketing Consulting

Tom Spencer

Digital marketing consultants provide marketing advice and optimize the online presence of organizations so that they can be easily found by their target audience. Businesses, non-profits, and governments are all interested in increasing their online visibility, and digital marketing consultants have the ability to make this happen.

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The Importance of Sales Training Reinforcement

LSA Global

Sales Training without Reinforcement Should Be Unacceptable. Based upon over 800 sales training measurement projects, we know that sales training by itself – even if it is highly customized – only changes the on-the-job behavior and performance of 1-in-5 sales reps. Sales training reinforcement. The difference maker?

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How to Confidently Articulate the Value of What You Do

Consulting Matters

A carpenter may have a hammer, screwdriver and drill and perhaps the best ones on the market. They are interested in case studies only to a point. You need to dial into them otherwise you will be vague in your marketing and a confused mind never buys. ” Get my Free Value Proposition Creation Video Training!

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Case Study: Is Holacracy for Us?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you’d like your comment to be considered for publication, please be sure to include your full name, company or university affiliation, and email address.

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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. With each response, Aliyah was reminded of the potential she’d always seen in her.

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The key to becoming a learning organization

Asamby Consulting

Quicker adaption to changing markets or customer behavior. Alternatively, you test two different versions of something agains each other to understand to which one the market responds better. Learning through training Someone in your team takes an outside training and learns something new. And first and foremost.

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Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. It was clear from the size of his bicep that he was serious about training. It was the Monday morning after the Phoenix race. “Toby, 11.”