Non-Profit “Product” Launch Case Study…
Wakeman Consulting Group: Dave's Blog
MAY 28, 2023
The launch focused on the 60 days leading up to the start of the tryout season and included a multi-touch, multi-platform marketing campaign inspired by the launch of blockbuster movies and products. Results: Leading indicators were an increase in “buzz”, social media followers, signups, and social media engagement.
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