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Non-Profit “Product” Launch Case Study…

Wakeman Consulting Group: Dave's Blog

The launch focused on the 60 days leading up to the start of the tryout season and included a multi-touch, multi-platform marketing campaign inspired by the launch of blockbuster movies and products. Results: Leading indicators were an increase in “buzz”, social media followers, signups, and social media engagement.

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An Overview of Digital Marketing Consulting

Tom Spencer

Digital marketing consultants provide marketing advice and optimize the online presence of organizations so that they can be easily found by their target audience. Businesses, non-profits, and governments are all interested in increasing their online visibility, and digital marketing consultants have the ability to make this happen.

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. pricing, distribution, media, discounts, seasonality, promotion, etc.).

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Make Social Media Your Secret Weapon: 4 Tips to Develop Your Personal Brand Online

Comatch

One of the most valuable tools in your arsenal is social media, which offers you an open stage to connect with clients and evolve your personal brand. With the right strategies and tactics, you can make social media work for you and take your personal brand to new heights. Routine is crucial on social media.

Media 52
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.

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Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

What is essential for successful marketing mix modeling? Is the market for the product or service growing? Retail take-away (or retail depletions) in dollars and in units (ounces, pounds, cases, etc.) The goal is to accurately measure sales to ultimate users (the people the marketing efforts are focused upon).

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21 Biggest Content Marketing Mistakes

Chad Barr

One of the key attributes of the most successful global thought leaders is the fact that they are prolific publishers of remarkable content and they do so provocatively, consistently in a large variety of media formats and online platforms. Yet many make serious mistakes when creating their content marketing. Not marketing effectively.