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Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. He’d been an aide to the mayor of Philadelphia at the time and knew well how much time city workers spent documenting and following up on complaints about broken lights.

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Making Kindness a Core Tenet of Your Company

Harvard Business

The column highlighted the work of Stanford psychologist Jamil Zaki , who documents what he calls “positive conformity.” Consider one instructive case study. I recently immersed myself in the customer-service transformation of Mercedes-Benz USA , the sales-and-service arm of the German automaker.

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5 Pillars to Grow your Personal Brand

Comatch

You will find nice and friendly pictures, an interesting headline, a clear description of what they can do for you, case studies, and a clear call to action. Think about a well-designed landing page of a company that you like. Put yourself in the shoes of a visitor to your profile and review the story you want to tell.

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The Deep Flaw in MBB Strategic Planning

CaseInterview.com

As you might know, Motorola eventually dominated the pre-smartphone mobile phone market with close to $10 billion in annual sales. In my consulting practice today, I exclusively serve small businesses — some as small as $500,000 a year in sales up to $15 million typically (sometimes up to $300 million). They’d say, "I don’t know."

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Salespeople Need a Strategy for Selling to CEOs

Harvard Business

A change in sales or other customer-acquisition processes, for example, will affect multiple aspects of their business models: the types of orders their firms get, capacity planning, operations, delivery, post-sales requirements, and daily interactions among these groups. Who among your current sales team has this ability?

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Note-Taking in a Case Interview

CaseInterview.com

These are examples of the note-taking approach I recommend during a case study interview. The other is for the structure of the case (this is the issue tree and this is the set of notes you would show the interviewer). So, if in a profitability case, I explore cost and sales. Here's another interesting exercise.

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Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci: Podcast #21

Consulting Success

Many consulting firms spend time writing about their methodologies or writing about their own case studies to self-promote. I thought I was having good ideas that are interesting and well-documented the world will come to you and that’s so far from the case. Or “Can you come and speak at my sales meeting?”