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Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business

Even my hometown can’t get our products right , Cameron thought as he chased Graham over to the playground. Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “Higher!” ” Graham shouted.

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Salespeople Need a Strategy for Selling to CEOs

Harvard Business

During their evaluations, they’ll typically ask themselves two questions: Is your product or service better than alternatives, and, equally important, can their people work with you and your organization? Because of this, it will take more than great analysis, a superior product, or a performance improvement to clinch a deal.

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The Deep Flaw in MBB Strategic Planning

CaseInterview.com

As you might know, Motorola eventually dominated the pre-smartphone mobile phone market with close to $10 billion in annual sales. In my consulting practice today, I exclusively serve small businesses — some as small as $500,000 a year in sales up to $15 million typically (sometimes up to $300 million). They’d say, "I don’t know."

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Note-Taking in a Case Interview

CaseInterview.com

These are examples of the note-taking approach I recommend during a case study interview. The other is for the structure of the case (this is the issue tree and this is the set of notes you would show the interviewer). So, if in a profitability case, I explore cost and sales. Ding Ding Ding.

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4 Ways to Improve Your Content Marketing

Harvard Business

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals.

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Where Predictive Analytics Is Having the Biggest Impact

Harvard Business

However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Our goal in this article is to offer specific, real-world case studies to show how big data has provided value for companies that have worked with Microsoft’s analytics teams.

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You Need to Manage Digital Projects for Outcomes, Not Outputs

Harvard Business

For most of us, it seems pretty simple: when we ship the product or launch the service. And as the world continues to digitize and almost every product and service becomes more driven by (or at least integrated with) software, this need grows even stronger. Our goal might be to sell more of our products online.