Case Studies Document Metrics Sales 
Harvard Business
OCTOBER 13, 2016
A change in sales or other customer-acquisition processes, for example, will affect multiple aspects of their business models: the types of orders their firms get, capacity planning, operations, delivery, post-sales requirements, and daily interactions among these groups. Who among your current sales team has this ability?
CaseInterview.com
SEPTEMBER 9, 2019
These are examples of the note-taking approach I recommend during a case study interview. The other is for the structure of the case (this is the issue tree and this is the set of notes you would show the interviewer). So, if in a profitability case, I explore cost and sales. Here's another interesting exercise.
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Consulting Success
JANUARY 29, 2018
What kind of metric do you use to measure that in terms of compensation based on great client work? Many consulting firms spend time writing about their methodologies or writing about their own case studies to self-promote. Or “Can you come and speak at my sales meeting?” It’s an ‘eat what you kill’ model.
Harvard Business
APRIL 19, 2018
Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals.
Harvard Business
FEBRUARY 6, 2017
And because of years of sales history, you can be reasonably certain that you will be successful: You will sell roughly the number of cars you expected to. This is the impulse that leads to detailed requirements and specification documents, but, as we’ve come to understand, this tactic rarely works in software.
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