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The Deep Flaw in MBB Strategic Planning

CaseInterview.com

As you might know, Motorola eventually dominated the pre-smartphone mobile phone market with close to $10 billion in annual sales. In the case of the supposed Motorola engagement, which I believe took place in the 1970s, there was so little data available that there was not much to analyze. They’d say, "I don’t know."

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Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci: Podcast #21

Consulting Success

Many consulting firms spend time writing about their methodologies or writing about their own case studies to self-promote. I thought I was having good ideas that are interesting and well-documented the world will come to you and that’s so far from the case. Or “Can you come and speak at my sales meeting?”