The Deep Flaw in MBB Strategic Planning
CaseInterview.com
DECEMBER 4, 2019
As you might know, Motorola eventually dominated the pre-smartphone mobile phone market with close to $10 billion in annual sales. In the case of the supposed Motorola engagement, which I believe took place in the 1970s, there was so little data available that there was not much to analyze. They’d say, "I don’t know."
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