The Deep Flaw in MBB Strategic Planning
CaseInterview.com
DECEMBER 4, 2019
As you might know, Motorola eventually dominated the pre-smartphone mobile phone market with close to $10 billion in annual sales. In my consulting practice today, I exclusively serve small businesses — some as small as $500,000 a year in sales up to $15 million typically (sometimes up to $300 million). They’d say, "I don’t know."
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