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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. But a better strategy is to start by thinking about “why” people purchase.

Marketing 256
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Book Review: Michael Porter On Competition

Management Consulted

it’s time for another book review! This time, our intern and ex-Deloitte dreamboat Preeti read Michael Porter’s book on competition and took the time to let you know how she felt about it. In the book, Porter has addressed a number of key question like: “How do companies compete in a particular business?”,

Industry 157
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Strategy, Simplified

Management Consulted

Books have been written on the topic, and … Continued. The post Strategy, Simplified appeared first on Management Consulted. What sets great business leaders apart from merely good ones? What will cause us, as we navigate the daunting gap between good and great, to succeed or fail? Honestly, I don’t know.

Strategy 157
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4 Ways to Develop Practical Business Understanding for Consulting

Management Consulted

– and perhaps more importantly, you will have firsthand experience in business strategy. . Next, analyze the data and develop actionable strategies to improve the business. Read books or listen to audiobooks on business and consulting. To learn more about this book, read our McKinsey Way Book Review.

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5 Smart Strategies to De-Stress & Accelerate Any Career or Business Transition

Consulting Matters

In this blog post I take you through the 5 smart strategies that will help you figure out what's next and how to make it real. Collect testimonials and case studies. How I Can Can You Right Now: Schedule a Quick Clarity Strategy Session. Click here to book your session now. Start your own business? Get another job?

Strategy 177
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Growth Strategies

Tom Spencer

Growth strategy begins with identifying the source of the problem – you will want to look at customers, products, the company and its competitors. Below we look at a specific case scenario. They want to develop a growth strategy for the next five years. Case scenario used in the book looked at the New York City Opera.

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How to Get and Use Powerful Client Testimonials

Consulting Matters

The Anatomy of a Benefit-Driven Testimonial or Case Study So, what makes a testimonial truly powerful? She helped me develop a clear strategy and within three months, I increased my client base by 30%. For examples of how to create compelling case studies, check out my success stories page. NEED MORE HELP?

How To 156