Consulting Tip #6: Use Your Intellectual Property to Build Political Capital
Johanna Rothman
OCTOBER 10, 2023
McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. How to Build Your IP You can build your IP, also known as your content for marketing, in many ways. Writing alternatives: Blog posts. Your videos on your video channel. Email newsletters.
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