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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. Writing alternatives: Blog posts. Your videos on your video channel. Do I have the “perfect” mix of videos there? My peers and I were reacting to the ideas in the report.

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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property.

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Digitizing Your Genius: Showcase Your Intellectual Property

Chad Barr

It’s incredibly important to “digitize” your intellectual property, manifesting your ideas in podcasts, articles, blogs, videos, e-books, newsletters, and other online media. What if, instead, they had shut off their ideas from those around them, and never showcased their amazing intellectual property?

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How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. Why you need to develop intellectual property through content development. Related Blog, Video or Podcast Episode: Amplify Your Brand Image by Writing Books with Roberta Matuson (Ep22).

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Is it time to take down your blog?

Chad Barr

If you are posting valuable content to your blog and do so consistently, kudos to you, my sincere respect and appreciation as you may want to skip this article. A few questions I would like to ask you: When was the last time you posted valuable content to your blog? How many gaps in time are clearly shown when viewing your blog?

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The ABCs of Internet Marketing Success

Chad Barr

Create an effective blog which will become the U ltimate repository of your knowledge, wisdom and intellectual property. Y ouTube is one of the most powerful platforms to host your videos as it has also become one of the most powerful search platforms. Identify the keywords to optimize your site for S earch engines.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients. it's one thing to have a repository of intellectual property (IP).

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