The Clever Consultant

APRIL 13, 2014

If you read our intro post to content marketing and, learned the questions prospects ask during the buying process, you could just stop here and start brainstorming ideas for blog posts, case studies and other […].

Consulting 100

Consulting Case Study Case Studies Study 100

Prudent Pedal

APRIL 30, 2019

Why do I share this sociological and religious data in a blog on growing professional services? To illustrate a powerful example of how firms might think about their own growth, marketing, and brand strategies from the data they’re looking at. Rethinking What Market Data Is NOT Telling You. Only 32.1% Back to the Catholics.

Marketing 56

Marketing Data Study Case Study 56

The Clever Consultant

NOVEMBER 12, 2013

Hopefully, you created a blog, added some case studies and scotch-taped together your lead capture forms. Marketing Consulting Services Websites for Consultants google google webmaster tools seo for consultant websites seo for consulting websites' But, you’re over the hump […].

Consulting 120

Consulting Case Study Case Studies Tools 120

Women in Consulting

JULY 28, 2016

By: Kay Paumier. :: C ontent marketing is “in.” According to Wikipedia, “ content marketing is any marketing that involves the creation and sharing of media and publish ing content in order to acquire and retain customers. In lot s of ways, content marketing is not new. But what is it anyway? So check your analytics.

Tools 48

Tools Marketing Media Case Study 48

The Source

MAY 6, 2020

This is the fourth in a series of blogs that explores some of the newer businesses and platforms seeking to turn the industry on its head—and whether your firm needs to worry about the new competition. Click here, here and here, for previous blogs in this series. But market disruption does not always come from start-ups.

Recruiting 52

Recruiting Recruitment Case Study Case Studies 52

Tsavo Neal

DECEMBER 4, 2020

Treat your LinkedIn profile like marketing material — not a resume. Instead, write your LinkedIn profile like marketing material. Posting your resume is marketing Interviewing is sales Salary negotiation is pricing Your employer is your customer. . Where can I get free blog post formats/templates? “ -Peter Drucker.

Resumes 78

Resumes Case Interview Case Study Case Studies 78

Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.

Marketing 32

Marketing Case Study Case Studies Sales 32

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

B2B 60

B2B Marketing Consulting Advertising 60

Successful Independent Consulting

SEPTEMBER 13, 2018

Magazine and they think they’re digital marketing experts. It has all the functionality you need (including blogging, forms, e-commerce, and more), and beautiful templates that look great on all devices (including mobile). This blog is hosted by Squarespace, so obviously I concur with Jared’s recommendation.

Consulting 236

Consulting Case Interview Engineering Industry 236

Successful Independent Consulting

MARCH 31, 2017

This article presents tips for how to market yourself as a professional self-employed consultant using LinkedIn’s Summary and Background sections. Mention key accomplishments and/or include mini case studies as examples of your work. It will probably only fill a fraction of the available space so you will under-market yourself.

Case Study 150

Case Study Case Studies Media Education 150

Seth Godin Blog

MAY 19, 2013

Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. Back to the home page for this blog. WWW SETHS BLOG. The Dip Blog. Seths Main Blog. All Marketers Are Liars Blog. Subscribe to Seths Blog. All Marketers Tell Stories. Permission Marketing. Stoogecraft.

Case Study 46

Case Study Case Studies Marketing Study 46

Wakeman Consulting Group: Dave's Blog

JANUARY 16, 2023

I’ll include ideas around brand codes, research, marketing’s role in delivering on your strategy, and pricing. Market Orientation : This is the root of successful marketing and branding. It is the need for a successful marketer to take a step back and see the market through the eyes of their customers.

Strategy 52

Strategy Strategy Strategy& Case Study 52

Wakeman Consulting Group: Dave's Blog

FEBRUARY 5, 2023

You aren’t paying attention to what the market might be willing to pay, meaning you likely leave money on the table. Usually beginning with not knowing your market because what you consider the alternative or the competition often isn’t. You start high and as the market evolves and changes the price drops. I do mind discounts.

Strategy 78

Strategy Strategy Strategy& Case Study 78

QEmploy

OCTOBER 8, 2019

This is the best ”top 50 list” of blogs, magazines and websites for consultants that you will find on the internet. That is why I have compiled a list of 50 different blogs, magazines and websites that every consulting firm should know about, and I explain what they all have to offer their readers. Consulting blogs.

Consulting 13

Consulting Boston Consulting Group Industry Finance 13

Tsavo Neal

JULY 1, 2019

Now, in part 4, you’ll use this data to make better marketing decisions and improve your consulting website. . A good rule of thumb in marketing is to do more of what’s working, and less of what isn’t. . If you’re getting traction with case studies, double down on them. With your marketing, two things are critical.

Consulting 60

Consulting Data Case Study Case Studies 60

Comatch

APRIL 3, 2023

Dark social describes the areas that are difficult to track with marketing attribution technology. If a customer buys from you, is it really possible to accurately measure the influence of your marketing campaigns on their purchase? If someone comments on your content, make sure you take the time to engage with them.

Media 52

Media B2B Development Sales 52

The Consultants Peer Group

DECEMBER 12, 2023

Some of them have a background and context section that provides more information about the client, the industry, and the market situation. Some of them have a case study or a portfolio section that demonstrates the previous work and the results of the consultant or the consulting firm. What do you do differently?

Intellectual Property 52

Intellectual Property Cover Letters Consulting Methodologies 52

The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. That’s when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”. Sound familiar?).

Methodologies 70

Methodologies Case Interview Comparison Case Study 70

Comatch

DECEMBER 16, 2021

Those one percent of professionals are using their personal brand to market and differentiate themselves and their services to their audience. Founder & CEO, Growth and Marketing Consulting Group, Investor, Advisor at multiple companies . I help small businesses with digital marketing in Europe . A) Peter Miller.

B2B 52

B2B Media Case Study Case Studies 52

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

JUNE 15, 2017

As an upgrade, this could be something like a case study, whitepaper, or checklist. It should be draw intrigue and get people in your target market curious about what else you have to offer. Your blog article is your chance to teach them — and also to get them onto your email list. Sell them on taking action.

Leadership 60

Leadership Consulting Case Study Case Studies 60

The Clever Consultant

JULY 8, 2013

And then there’s the marketing: writing case studies to keep your kit fresh, articles or blog posts for your website, social networks to update and so on. Running a successful consulting business means your time is spread thin. It’s easy to get overwhelmed and, there’s only so much you can do.

Time Management 107

Time Management Management Case Study Case Studies 107

Tsavo Neal

NOVEMBER 9, 2017

At professional services firms that embrace content marketing, it’s not uncommon for the vast majority – we’re talking over 90% — of visitors to enter their website through a piece of educational content. For your blog posts, consider using AMP. Many of these become repeat visitors — and, over time, devoted followers.

Video 68

Video Leadership Consulting Marketing 68

Tsavo Neal

MARCH 20, 2019

Marketing is what gets you these conversations. It’s marketing that creates interest in the minds of your prospective clients so that they want to talk to you. Your website is a marketing tool. Marketing is all about your prospective client. Do you have the marketing habits to bring prospects to your consulting website?

Consulting 101

Consulting Marketing Sales Tools 101

1 to 1

MAY 5, 2013

Marketing Research Articles. 1to1 Case in Point. The 1to1 Blog. Strategy Speaks Blog. Mobile Marketing. Hard Knox Life: A Brand Manager Blog. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Allegiance Blog. Eloqua Blog. FreshNetworks Blog.

Analysis 42

Analysis Data Sports Media 42

1 to 1

MAY 7, 2013

Marketing Research Articles. 1to1 Case in Point. The 1to1 Blog. Strategy Speaks Blog. Mobile Marketing. Hard Knox Life: A Brand Manager Blog. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Allegiance Blog. Eloqua Blog. FreshNetworks Blog.

Media 51

Media Airlines Case Interview Trends 51

LSA Global

APRIL 10, 2020

Successful digital sellers have a purposeful LinkedIn profile that uses customer-centric messaging, consistently leverage digital valuable assets such as videos, case studies, research reports, articles, testimonials, and podcasts, and establish a regular sales cadence to engage modern buyers and to initiate more meaningful sales conversations.

Sales 36

Sales B2B Metrics Case Study 36

Harvard Business

FEBRUARY 16, 2018

“Blogging about your subject on LinkedIn or for your company newsletter” is another way to show what you know. Case Study #1: Stay current and build relationships with your colleagues so that you understand what motivates them. The new Work Market website will go live this spring. Map a strategy.

How To 65

How To Case Study Case Studies Conference 65

Chad Barr

SEPTEMBER 10, 2014

Market and showcase our advisory web strategic services and demonstrate evidences of success through testimonials. Have our clients write articles and case studies that would help our target audience, which would then get published on our blog and newsletter. Stay in constant touch with our clients.

Intellectual Property 40

Intellectual Property Case Study Case Studies Meeting 40

Tsavo Neal

MAY 25, 2017

After attending a marketing seminar about the massive benefits of differentiating, Andrew gives himself 4 weeks to come up with a strategy for differentiating their consulting firm, Di Angelo Braun Consulting. Learn how you can apply differentiation to your marketing materials. Or, in digital terms, you start content marketing.

Consulting 60

Consulting How To Industry Marketing 60

1 to 1

MAY 3, 2013

Marketing Research Articles. 1to1 Case in Point. The 1to1 Blog. Strategy Speaks Blog. Mobile Marketing. Hard Knox Life: A Brand Manager Blog. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Allegiance Blog. Eloqua Blog. FreshNetworks Blog.

Media 37

Media Metrics Advertising Trends 37

Women in Consulting

OCTOBER 26, 2015

Deb Siegle, WIC’s president, was recently interviewed (by email) regarding women consultants and business owners for possible inclusion in an article for one of the Boston College blogs. At the same time, I think people should cover some marketing basics. A good LinkedIn profile, a website, and some other marketing tools (e.g.,

Interviews 48

Interviews Case Interview Consulting Bain 48

LSA Global

MARCH 15, 2020

Partner with Marketing. Work closely with marketing so they have a better idea of the leads that are productive and what support materials would help you be successful. Make smart use of relevant client testimonials and case studies. When the call is over, take the time to jot down what you learned and what comes next.

Sales 36

Sales Case Study Case Studies Metrics 36

Kai Davis

OCTOBER 19, 2017

When it comes to getting more clients as a freelancer or consultant, the most important question to ask yourself about your marketing is The Positioning Question. You’re wondering if you should: Start with a specific positioning (target market) and problem that you’re solving (“Shopify” and “Search Engine Optimization,” for example).

Engineering 40

Engineering Education Industry Marketing 40

Management Consulted

NOVEMBER 27, 2016

On the one hand, Pratt and Joshi wanted to take advantage of the Infosys name when carving out its space in the market, but on the other hand, creating an independent name for Infosys Consulting was vital if it wanted to attract top talent. Digital Marketing. Infosys Blogs. SAP (and associated applications) Implementation.

Interviews 100

Interviews Culture Consulting Deloitte 100

Kates Kesler

JUNE 11, 2014

The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. The strategy worked until growth slowed in both developed and developing markets. Country and Market Units (P&L, and some infrastructure).

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Consulting Success

FEBRUARY 8, 2018

Being in such a small market where I don’t have a client or even a potential client within hundreds of miles of me, initially when I was a consultant, I couldn’t see anybody within hundreds of miles that would hire me. Once you successfully define your space, to me there are two core elements, discipline and market.

Consulting 115

Consulting Productivity Advertising Training 115